Things To Do
in Umag
Umag is a compact Adriatic town on the western coast of the Istrian peninsula. It sits on a sheltered bay with a medieval old town that climbs a gentle hill above the harbor. The coastline is lined with pebbly beaches, pine forests, and a lively promenade perfect for sunset strolls.
In summer, Umag blends family-friendly beaches with cultural events and the Croatia Open tennis festival that draws visitors from around Europe.
Day Trips
Spend a day exploring around
Start your day with a leisurely stroll through the charming streets of Umag's historic center, where medieval architecture meets vibrant local life. Visit the 12th-century Church of St. Mary and admire its stunning frescoes and serene atmosphere. Stop by a local café for a traditional Croatian breakfast of fresh pastries and coffee, soaking in the morning sun.
After lunch, continue your exploration by visiting the Umag Town Museum, where you can learn about the region's rich history and cultural heritage. Spend some time wandering around the picturesque waterfront promenade, taking in the views of the Adriatic Sea and the nearby islands. Don't forget to browse the local artisan shops for unique souvenirs and handmade crafts.
As the sun sets, savor a delicious dinner at a seaside restaurant, sampling fresh seafood paired with local Istrian wine. Enjoy the lively atmosphere as you listen to live music or watch a local performance in the town square. End your evening with a romantic walk along the beach, under the stars reflecting on the water.
Kick off your day with a hearty breakfast at your accommodation before heading to one of Umag's beautiful beaches, such as Laguna Stella Maris. Spend the morning soaking up the sun and enjoying the crystal-clear waters, perfect for swimming and relaxing. For the adventurous, try your hand at stand-up paddleboarding or kayaking, exploring the coastline from the water.
After a morning of fun in the sun, grab a light lunch at a beachside café, enjoying refreshing salads and smoothies. Spend the afternoon engaging in beach volleyball or join a local diving school for an introductory diving lesson, discovering the underwater beauty of the Adriatic. Alternatively, unwind with some beachside yoga to rejuvenate your mind and body.
As the day winds down, return to your hotel to freshen up before dinner. Choose from a variety of beachfront dining options offering local Istrian cuisine, such as truffles and olive oil. Conclude your day with a stroll along the beach, listening to the gentle waves and indulging in the peaceful ambiance of the Adriatic night.
Prices
| Item | Price |
|---|---|
| 🍔Meal at inexpensive restaurant | $12-16 |
| 🍝Three-course meal for two (mid-range restaurant) | $40-70 |
| ☕Coffee | $2-4 |
| 🏖️Beach chair or sunbed rental (per day) | $5-10 |
| 🚕Taxi ride (3-5 km) | $8-12 |
Strengths and Weaknesses
- Beautiful coastline and beaches close to the town center
- Charming old town with a relaxed pace and good food
- Smaller nightlife scene compared with bigger Croatian cities
- Can get crowded during peak summer and tennis events
- "Dobar dan" - Good day
- "Hvala" - Thank you
- "Molim" - Please / You're welcome
- "Gdje je WC?" - Where is the bathroom?
- "Koliko košta?" - How much does this cost?
- "Imate li meni na engleskom?" - Do you have an English menu?
Places to Visit in Umag
Visit one of these nice places.
Medieval walls and a hilltop fort offer dramatic silhouettes at dawn or dusk with the harbor in the foreground.
A long seaside boardwalk perfect for sunset photography over the Adriatic and boats in the marina.
Yachts and fishing boats against a blue backdrop, with reflections on calm mornings.
Food in Umag
Umag Famous Food
Signature dishes, delicacies and famous food
Hand-cut pasta tossed with local white truffles and butter, a regional specialty often paired with Malvasia wine.
Must-Try!
Seafood (mussels, clams, or scampi) cooked in white wine, garlic, and tomato sauce.
A rich Adriatic fish stew featuring assorted catches, herbs, and tomato.
Istrian dry-cured ham with young local cheese, served as an antipasto.
A hearty seasonal vegetable soup with beans and potatoes, showcasing local produce.
Food Markets
Explore local food markets
A local market where you can find fresh seafood, seasonal vegetables, olive oil, honey, and regional specialties.
Grilled sardines, octopus salad, fritters, and freshly baked pastries along the harbor promenade.
Weather
How to Behave
Tips on cultural norms and respectful behavior
Greet with a polite 'Dobar dan' (Good day) and say 'Hvala' (Thank you) for courtesy.
Dress modestly in churches and religious sites; avoid loud behavior in quiet neighborhoods; ask permission before taking photos of people.
Safety
Tipping in Umag
Ensure a smooth experience
A 5-10% tip is customary if service isn’t included; round up for good service.
Credit/debit cards widely accepted; cash euros are convenient in markets and small shops.
Best Time to Visit
And what to expect in different seasons...
Hot and dry, with plenty of sun and calm seas; expect crowds at beaches and events like the Croatia Open tennis tournament.
Milder temperatures and blooming countryside; ideal for cycling, hiking, and winery visits.
Still pleasant and less crowded; great for wine harvest events and coastal walks.
Cool and mild, some attractions close; ideal for indoor museum visits and day trips to inland towns.
Umag at Night
Hiking in Umag
Immerse in an unforgettable hike.
Historic railway route converted for hiking and cycling; scenic segments wind through olive groves and coastal towns.
Rolling hills, vineyards, and medieval hilltop towns ideal for day trips from Umag.
Coastal limestone landscapes around Lim Fjord with rugged cliffs and sea views.
Airports
How to reach Umag by plane.
Primary international airport serving Istria; about 85-100 minutes by car from Umag.
Italian airport near the Slovenian border; roughly 1.5-2 hours by road.
Major Slovenian airport; about 2.5-3 hours by car.
Large international hub; about 2.5-3.5 hours by car plus crossing time.
Walkability
Demographics
Explore demographics in this area.
Main local population with a strong Istrian identity and bilingual heritage.
Nearby cross-border visitors and seasonal residents who frequent the Istrian coast.
Seasonal visitors from Europe and beyond drawn to beaches, wines, and relaxed pace.
Popular Sports
Explore popular sports in region.
Istria hosts the Croatia Open in nearby Umag, attracting top players and fans.
Swimming, snorkeling, kayaking, and boat tours along the coast.
Flat coastal routes and hilly inland roads suitable for all levels.
Traffic
Accomodations
Find the best place to stay when visiting Umag.
Dietary Restrictions
Tips for restricted diets.
Most restaurants offer meat-free options like pasta with seasonal vegetables, risotto, and salads; ask for advice on olive oil-based dishes or mushroom sauces.