Things To Do
in Umag

Umag is a charming coastal town located in the Istrian region of Croatia, known for its stunning Adriatic Sea views and rich cultural heritage. The town features a mix of historic architecture, vibrant waterfront promenades, and lush green landscapes. With a mild Mediterranean climate, Umag is a popular destination for tourists seeking relaxation, adventure, and fine cuisine.

It offers a unique blend of natural beauty, recreational activities, and local traditions that make it an ideal getaway.

Day Trips

Spend a day exploring around

day 1
Day 1: Explore Historical Umag
morning
:

Start your day with a stroll through the old town of Umag, visiting the Church of St. Mary and the 12th-century city walls.

afternoon
:

Enjoy lunch at a local konoba (tavern) and then head to the Umag Town Museum to learn about the area's history and culture.

evening
:

Wrap up the day with a sunset walk along the waterfront promenade, dining at a seaside restaurant with fresh seafood.

day 2
Day 2: Adventure and Relaxation
morning
:

Begin with a bike ride along the scenic Parenzana Trail, which offers beautiful views of the countryside and coastline.

afternoon
:

After lunch, relax at one of Umag's beautiful beaches, such as Laguna Stella Maris, where you can swim and sunbathe.

evening
:

Enjoy dinner at a pizzeria and explore the local bars for a taste of Umag's vibrant nightlife.

Cost Guide

Prices

ItemPrice
🍽️Meal at a mid-range restaurant$15
Coffee$2
🍕Pizza slice$3
🍻Local beer$4
🚕Taxi fare (5km)$10

Strengths and Weaknesses

  • Stunning coastal views and beaches.
  • Rich cultural heritage and historical sites.
  • Delicious local cuisine and wine.
  • Can be crowded during peak summer months.
  • Limited public transport options.
  • Some areas may be expensive for dining and accommodation.
  • "Dobar dan" - Good day
  • "Hvala" - Thank you
  • "Gdje je toalet?" - Where is the bathroom?
  • "Molim vas" - Please
  • "Koliko košta?" - How much does it cost?

Places to Visit in Umag

Visit one of these nice places.

Umag's Old Town

The charming cobblestone streets and historical buildings provide a picturesque backdrop for photography.

Sunset at the Waterfront

The vibrant colors of the sunset reflecting on the Adriatic Sea create stunning photographic opportunities.

Savudrija Lighthouse

The oldest lighthouse on the Adriatic, located just a short drive from Umag, offers breathtaking coastal views.

Culinary Guide

Food in Umag

Umag offers a delightful culinary experience with traditional Istrian dishes and fresh seafood, showcasing the region's rich agricultural heritage.

Umag Famous Food

Signature dishes, delicacies and famous food

Istrian Truffles

A local delicacy, these aromatic fungi are often used in pasta dishes and served with olive oil.

Must-Try!

Fritaja

A traditional omelette made with wild asparagus or seasonal vegetables, perfect for breakfast or a light meal.

Istrian Prosciutto

Cured ham that is a staple in the region, typically served with cheese and olives.

Food Markets

Explore local food markets

Umag Market

A vibrant local market where you can find fresh produce, local cheeses, and cured meats, perfect for sampling the region's flavors.

Climate Guide

Weather

Umag enjoys a Mediterranean climate characterized by hot, dry summers and mild winters. Summer temperatures can reach up to 30°C (86°F), while winters are cooler, averaging around 5-10°C (41-50°F). Rainfall is most common in the autumn months, while summers are typically dry and sunny. The pleasant climate makes Umag an attractive destination year-round.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A handshake is the common greeting; addressing people formally shows respect.

Dining Etiquette

Wait for the host to start eating before you begin your meal, and keep your hands on the table (but not your elbows).

Dress Code

Dress modestly when visiting religious sites, covering shoulders and knees as a sign of respect.

Safety Guide

Safety

Umag is generally a safe destination for tourists, with low crime rates. However, travelers should remain vigilant against petty theft, especially in crowded areas. It's advisable to keep valuables secure and be cautious when using ATMs. Emergency services can be reached by dialing 112, and local hospitals and clinics are available for healthcare needs.

Tipping in Umag

Ensure a smooth experience

Tipping

It is customary to leave a tip of around 10% in restaurants if service is not included; rounding up the bill is also appreciated.

Payment Methods

Credit and debit cards are widely accepted in most establishments, but it's advisable to carry some cash for smaller vendors.

Best Time to Visit

And what to expect in different seasons...

Spring

Spring in Umag is mild and pleasant, ideal for outdoor activities and enjoying blooming landscapes.

Summer

Summer is peak tourist season with warm weather, making it perfect for beach activities, though it can be crowded.

Autumn

Autumn offers beautiful foliage and a quieter atmosphere, with many food festivals celebrating the harvest.

Winter

Winter is mild but cooler, with fewer tourists; it's a great time for exploring the town's historical sites without the crowds.

Nightlife Guide

Umag at Night

Umag's nightlife is vibrant, particularly during the summer months when beach bars and nightclubs come alive. The town offers a mix of casual beach bars, live music venues, and lively nightclubs. Visitors can enjoy cocktails by the sea, dance to DJ sets, or experience local music performances. The atmosphere is generally friendly and welcoming, making it easy to socialize with both locals and fellow travelers.

Hiking in Umag

Immerse in an unforgettable hike.

Učka Nature Park Trails

Offering stunning vistas and diverse flora and fauna, the trails in Učka Nature Park are perfect for hiking and nature walks.

Parenzana Trail

This historic railway trail offers scenic views and is suitable for hiking and cycling, connecting Umag with various Istrian towns.

Airports

How to reach Umag by plane.

Pula Airport (PUY)

Located approximately 80 km from Umag, Pula Airport is the nearest major airport, offering numerous international flights and connections to various European cities.

Getting Around

Walkability

Umag is a highly walkable town, with many attractions, restaurants, and shops located within a short distance from each other. The old town is particularly pedestrian-friendly, with charming streets to explore at a leisurely pace. Sidewalks along the waterfront make for pleasant strolls, and biking is also popular for those looking to cover more ground.

Demographics

Explore demographics in this area.

Local Residents

Umag has a diverse population, with locals primarily engaged in tourism, agriculture, and fishing industries.

Tourists

During the summer months, Umag sees a significant influx of tourists from various countries, contributing to the local economy.

Popular Sports

Explore popular sports in region.

Tennis

Umag is famous for its ATP tennis tournament held annually, attracting players and fans from around the world.

Football (Soccer)

Football is a popular sport in Umag, with local clubs participating in regional leagues and community matches.

Transportation

Traffic

Traffic in Umag is generally light, especially outside of the summer tourist season. Parking can be challenging in the old town, but there are several public parking lots available. Public transportation options include buses that connect Umag with nearby towns, though many visitors choose to explore on foot or by renting bikes for convenience.

Accomodations

Find the best place to stay when visiting Umag.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

Many restaurants offer vegetarian dishes, but it's best to ask for specific options, especially in smaller eateries.

Gluten-Free Choices

Some places may provide gluten-free options, but it's advisable to inform the staff of your dietary needs.

Health & Medical

Healthcare

Healthcare access in Umag is reliable, with a local hospital and several clinics available for both residents and tourists. Emergency services can be reached quickly, and most staff speak English. Basic healthcare services are accessible, but for specialized treatments, visiting larger cities like Pula or Rijeka may be necessary.

Discover Croatia

Read more in our Croatia 2025 Travel Guide.

Croatia Travel Guide