Things To Do
in Jūrmala

Jūrmala is a picturesque resort town located on the coast of the Gulf of Riga, known for its beautiful sandy beaches, charming wooden architecture, and lush pine forests. This popular destination attracts visitors seeking relaxation, wellness, and nature, making it a perfect getaway from the bustle of nearby Riga. The town boasts a vibrant cultural scene, with music festivals, art exhibitions, and a rich history evident in its well-preserved buildings.

With its serene atmosphere and numerous recreational activities, Jūrmala is a delightful blend of nature and culture.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Beaches and Culture
morning
:

Start your day with a leisurely stroll along Jūrmala's main beach, Majori, where you can enjoy the sunrise and fresh sea air.

afternoon
:

Visit the Jūrmala City Museum to learn about the area's history and cultural significance, followed by lunch at a local café.

evening
:

Dine at a beachfront restaurant, enjoying fresh seafood while watching the sunset over the Gulf of Riga.

day 2
Day 2: Nature and Relaxation
morning
:

Take a bike ride through the Kemeri National Park, enjoying the diverse flora and fauna along the scenic trails.

afternoon
:

Relax at a spa for a wellness treatment, taking advantage of the town's famous health resorts.

evening
:

Explore the vibrant nightlife at a local bar or attend a live music event to experience Jūrmala's cultural scene.

Cost Guide

Prices

ItemPrice
🍽️Meal at a mid-range restaurant$15-25
Coffee at a café$3-5
🚖Taxi ride within the city$10-15
🛒Groceries (weekly)$40-60
🏨Hotel (per night)$60-120

Strengths and Weaknesses

  • Stunning beaches and natural landscapes.
  • Rich cultural experiences and local traditions.
  • Relaxed atmosphere suitable for wellness and leisure.
  • Limited nightlife options compared to larger cities.
  • Some tourist areas can be crowded in peak season.
  • Weather can be unpredictable, especially in spring and autumn.
  • "Sveiki" - Hello
  • "Paldies" - Thank you
  • "Lūdzu" - Please
  • "Cik tas maksā?" - How much does this cost?
  • "Atvainojiet" - Excuse me

Places to Visit in Jūrmala

Visit one of these nice places.

Majori Beach

Capture stunning sunsets over the Baltic Sea at this popular beach, known for its soft sand and scenic views.

Dzintari Forest Park

A beautiful park with walking trails, ideal for nature photography amidst lush greenery and tranquil lakes.

Jūrmala's Wooden Houses

Photograph the charming wooden architecture that characterizes Jūrmala, particularly in the historic district.

Culinary Guide

Food in Jūrmala

Jūrmala offers a delightful array of culinary experiences, from fresh seafood to traditional Latvian dishes, perfect for food enthusiasts.

Jūrmala Famous Food

Signature dishes, delicacies and famous food

Pelēkie zirņi

Grey peas served with speck, a traditional dish that showcases local flavors.

Must-Try!

Jāņu siers

A special cheese made for Midsummer celebrations, flavored with caraway seeds.

Food Markets

Explore local food markets

Jūrmala Market

A vibrant market where you can buy fresh produce, local crafts, and enjoy street food snacks.

Climate Guide

Weather

Jūrmala experiences a temperate maritime climate, characterized by warm summers and cold winters. Summer temperatures can reach up to 25°C (77°F), ideal for beach activities, while winters can drop to around -5°C (23°F), often accompanied by snow. Spring and autumn are transitional seasons with mild temperatures, making them perfect for outdoor exploration. Rainfall is common throughout the year, so bringing an umbrella is advisable.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A firm handshake is common when meeting someone for the first time, along with direct eye contact.

Punctuality

Being on time is important in Latvian culture, so ensure you arrive promptly for appointments or meetings.

Personal Space

Latvians value personal space, so it's best to maintain a respectful distance during conversations.

Safety Guide

Safety

Jūrmala is generally considered a safe destination for travelers. However, it's important to take usual precautions, such as keeping an eye on personal belongings and avoiding poorly lit areas at night. Emergency services can be reached by dialing 112, and it’s recommended to have travel insurance for added safety.

Tipping in Jūrmala

Ensure a smooth experience

Tipping Customs

In Jūrmala, it is customary to leave a tip of around 10% in restaurants if service is not included in the bill.

Payment Methods

Credit cards are widely accepted, but it's advisable to carry some cash for small purchases or markets.

Best Time to Visit

And what to expect in different seasons...

Spring

Spring in Jūrmala is mild, with blooming flowers and pleasant temperatures, perfect for outdoor activities.

Summer

Summer sees warm weather and bustling beaches, ideal for sunbathing, swimming, and various water sports.

Autumn

Autumn offers stunning foliage and a quieter atmosphere, making it ideal for peaceful walks and photography.

Winter

Winter can be cold and snowy, providing a unique charm to the town, with opportunities for winter sports and spa retreats.

Nightlife Guide

Jūrmala at Night

Jūrmala's nightlife scene is vibrant yet relaxed, primarily centered around beachfront bars and clubs. During the summer months, beach parties and live music events are popular, attracting both locals and tourists. Many venues offer a mix of local and international music, with some places featuring traditional Latvian folk performances. The atmosphere is generally friendly, making it easy to socialize and enjoy the night out.

Hiking in Jūrmala

Immerse in an unforgettable hike.

Kemeri National Park Trails

These trails offer diverse landscapes, including wetlands and forests, perfect for hiking and exploring nature.

Pine Forest Trail

A scenic route through the lush pine forests of Jūrmala, suitable for both walking and cycling.

Airports

How to reach Jūrmala by plane.

Riga International Airport (RIX)

Located approximately 15 km from Jūrmala, this airport is the main international gateway to Latvia, connecting the city with various global destinations.

Getting Around

Walkability

Jūrmala is highly walkable, with pedestrian-friendly promenades along the beach and well-maintained paths throughout the town. Key attractions, restaurants, and shops are easily accessible on foot, making it convenient for visitors to explore at their own pace. Biking is also popular, with dedicated cycling lanes enhancing the outdoor experience.

Demographics

Explore demographics in this area.

Latvian Locals

The majority of Jūrmala's population consists of ethnic Latvians who take pride in their culture and traditions.

Tourists

During the summer, Jūrmala sees an influx of tourists from Latvia and abroad, contributing to the town's vibrant atmosphere.

Popular Sports

Explore popular sports in region.

Beach Volleyball

A popular sport on the sandy beaches of Jūrmala, attracting both amateurs and enthusiasts during the summer.

Football

Football is widely played in Jūrmala, with local teams participating in regional leagues and community matches.

Transportation

Traffic

Traffic in Jūrmala is generally light, especially outside the peak summer season. Public transportation options include buses that connect Jūrmala with Riga and other nearby towns, making it easy to navigate without a car. Biking and walking are also common modes of transport, particularly in the summer.

Accomodations

Find the best place to stay when visiting Jūrmala.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

Many restaurants in Jūrmala offer vegetarian dishes, but it's advisable to check the menu or ask staff for options.

Gluten-Free Choices

Some places cater to gluten-free diets, but it's best to inquire in advance for specific needs.

Health & Medical

Healthcare

Jūrmala has a number of healthcare facilities, including clinics and pharmacies. Emergency services are available, and there are hospitals in nearby Riga for more serious medical needs. It's advisable for travelers to have health insurance that covers overseas medical costs.

Discover Latvia

Read more in our Latvia 2025 Travel Guide.

Latvia Travel Guide