Things To Do
in San Juan y Martínez

San Juan y Martínez is a small town located in the Pinar del Río province of Cuba, known for its lush tobacco fields and charming rural landscape. The area is rich in agricultural traditions, particularly in the production of high-quality cigars. Visitors can experience authentic Cuban culture through local festivals, music, and the warm hospitality of its residents.

The town serves as a gateway for exploring the stunning natural beauty of the surrounding Viñales Valley.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring San Juan y Martínez
morning
:

Start your day with a visit to a local tobacco farm where you can learn about the cigar-making process and enjoy a tasting session.

afternoon
:

Head to the town center for lunch at a local café, followed by a stroll through the vibrant streets to appreciate the colonial architecture.

evening
:

Enjoy a traditional Cuban dinner at a family-run restaurant, and end your day with a visit to a local bar for some live music.

day 2
Day 2: Nature and Culture
morning
:

Take a guided hike in the nearby Viñales Valley, exploring the stunning limestone mogotes and diverse flora and fauna.

afternoon
:

Visit the local museum to learn more about the town's history and culture, followed by a leisurely lunch at a nearby eatery.

evening
:

Return to the town for an evening of dancing at a local salsa club, where you can immerse yourself in the vibrant nightlife.

Cost Guide

Prices

ItemPrice
🍽️Meal at a local restaurant$8
Coffee$1
🚕Taxi ride$5
🍺Beer$2
🛍️Souvenirs$10

Strengths and Weaknesses

  • Rich cultural experiences and warm hospitality.
  • Stunning natural landscapes and opportunities for outdoor activities.
  • Authentic local cuisine and vibrant nightlife.
  • Limited infrastructure and amenities compared to larger cities.
  • Language barrier may pose challenges for non-Spanish speakers.
  • Cash-only transactions can be inconvenient for some travelers.
  • "¿Dónde está el baño?" - Where is the bathroom?
  • "Gracias" - Thank you
  • "Por favor" - Please
  • "¿Cuánto cuesta?" - How much does it cost?
  • "No hablo español" - I don't speak Spanish

Places to Visit in San Juan y Martínez

Visit one of these nice places.

Viñales Valley

A UNESCO World Heritage site known for its breathtaking landscapes filled with tobacco fields and limestone cliffs.

Local Tobacco Farms

Capture the essence of Cuban agriculture with the picturesque tobacco fields and traditional drying houses.

Town Square

The heart of San Juan y Martínez, perfect for capturing the vibrant local life and colonial architecture.

Culinary Guide

Food in San Juan y Martínez

San Juan y Martínez offers a delightful array of local flavors that reflect the rich culinary traditions of Cuba.

San Juan y Martínez Famous Food

Signature dishes, delicacies and famous food

Ropa Vieja

A classic Cuban dish made of shredded beef, slow-cooked with vegetables and spices.

Must-Try!

Tostones

Fried green plantains served with garlic sauce, a popular snack or side dish.

Vaca Frita

Marinated and fried beef served with lime and onions, often accompanied by rice and beans.

Food Markets

Explore local food markets

Local Farmers' Market

A vibrant market where you can find fresh fruits, vegetables, and homemade snacks.

Street Food Stalls

Vendors selling quick bites like empanadas, churros, and fresh fruit juices.

Climate Guide

Weather

San Juan y Martínez has a tropical climate, characterized by warm temperatures year-round. The average temperature ranges from 22°C (72°F) in winter to 30°C (86°F) in summer. The wet season runs from May to October, with increased humidity and occasional rain showers, while the dry season from November to April offers cooler and drier conditions.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A friendly handshake or a warm smile is customary when meeting locals.

Respect for Culture

Show appreciation for local customs and traditions, especially during festivals and events.

Dress Modestly

Dress appropriately, especially when visiting religious sites; casual yet respectful attire is recommended.

Safety Guide

Safety

San Juan y Martínez is generally safe for tourists, but standard precautions should be taken. Avoid walking alone at night in less populated areas and keep an eye on personal belongings in crowded places.

Tipping in San Juan y Martínez

Ensure a smooth experience

Tipping Customs

It's customary to tip around 10-15% in restaurants and for guides; round up taxi fares as well.

Payment Methods

Cash is king in San Juan y Martínez; bring Cuban pesos (CUP) as credit card acceptance is limited.

Best Time to Visit

And what to expect in different seasons...

Spring

Temperatures are mild, making it a great time for outdoor activities and exploring the countryside.

Summer

Hot and humid with occasional rain; best to stay hydrated and take breaks during the day.

Fall

Cooler temperatures and less humidity, ideal for hiking and exploring local attractions.

Winter

Pleasant weather with cooler nights; perfect for cultural events and festivals.

Nightlife Guide

San Juan y Martínez at Night

The nightlife in San Juan y Martínez is lively and vibrant, showcasing traditional Cuban music and dance. Locals and visitors gather in bars and clubs, with many venues offering live salsa music and the opportunity to dance. Expect a friendly atmosphere where music fills the air, creating a festive environment for everyone to enjoy.

Hiking in San Juan y Martínez

Immerse in an unforgettable hike.

Cueva del Indio Trail

This scenic trail leads to an impressive cave in Viñales Valley, offering stunning views and opportunities for exploration.

Los Aquaticos Trail

A moderate hike that takes you through lush landscapes and offers breathtaking views of the surrounding hills and valleys.

Airports

How to reach San Juan y Martínez by plane.

Juan Gualberto Gómez Airport (VRA)

Located approximately 170 km from San Juan y Martínez, this airport serves international and domestic flights, making it the nearest major airport.

Getting Around

Walkability

San Juan y Martínez is a small town, making it highly walkable. Most attractions, restaurants, and shops are within a short walking distance, allowing visitors to explore the area at a leisurely pace. The streets are generally safe and well-maintained, enhancing the walking experience.

Demographics

Explore demographics in this area.

Farmers

Many residents are engaged in agriculture, particularly tobacco cultivation, which is a vital part of the local economy.

Artisans

A number of locals are skilled craftsmen who produce handmade goods, including cigars, textiles, and pottery.

Popular Sports

Explore popular sports in region.

Baseball

Baseball is a national passion in Cuba, and you can see local teams playing in parks and community fields.

Soccer

Soccer is also popular among the youth, with many playing in local leagues and friendly matches.

Transportation

Traffic

Traffic in San Juan y Martínez is minimal, with most locals using bicycles or walking to their destinations. Public transportation options include shared taxis and buses, which are affordable and easy to navigate. However, expect delays during peak times due to the limited number of vehicles.

Accomodations

Find the best place to stay when visiting San Juan y Martínez.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

Many local eateries offer vegetarian dishes like rice and beans, vegetable stews, and salads.

Gluten-Free Options

While options can be limited, fresh fruits, vegetables, and rice dishes are widely available.

Health & Medical

Healthcare

Healthcare access in San Juan y Martínez is basic, with local clinics providing primary care services. For more serious health issues, visitors may need to travel to larger cities like Pinar del Río for better facilities. It's advisable to have travel insurance that covers medical emergencies.

Discover Cuba

Read more in our Cuba 2025 Travel Guide.

Cuba Travel Guide