Things To Do
in Playas

Playas, Ecuador is a sun-kissed coastal town just a short drive from Guayaquil, known for its long sandy beaches and laid-back vibe. It blends fishing culture with easy access to fresh seafood and warm tropical weather. Visitors come for beach days, waterfront dining, and quick day trips to nearby mangroves and villages.

The town serves as a friendly gateway to the broader Costa region, with vibrant markets and sunset strolls along the shore.

Day Trips

Spend a day exploring around

day 1
Arrival in Playas
morning
:

Upon arrival, settle into your beachfront accommodation and soak in the ocean views. Stroll along the promenade and take in the vibrant local atmosphere. Enjoy a delicious breakfast at a nearby café, sampling traditional Ecuadorian fare.

afternoon
:

Spend your afternoon unwinding on the beach, where the golden sands and gentle waves create a perfect setting. Engage in water sports such as paddleboarding or snorkeling to explore the colorful marine life. Visit local shops and markets to discover handcrafted souvenirs.

evening
:

As the sun sets, indulge in a seaside dinner featuring fresh seafood and local dishes. Take a leisurely walk along the beach, basking in the warm glow of twilight. Optionally, enjoy live music at a nearby bar, or simply relax by the fireside under the stars.

day 2
Cultural Exploration
morning
:

Begin your day with a visit to the local market, where fresh produce and handmade crafts await. Engage with local vendors and taste exotic fruits while experiencing the hustle and bustle of Ecuadorian culture. Afterward, take a guided tour of nearby historical sites to learn about the region's rich heritage.

afternoon
:

Visit the nearby town of Milagro, known for its vibrant culture and botanical garden. Enjoy a picnic lunch amidst beautiful flora, and take time to explore the town's art and architecture. Embrace the local vibes and perhaps attend a community event if one is taking place.

evening
:

Return to Playas and savor dinner at a beachfront restaurant. As night falls, stroll along the shore or find a cozy spot to enjoy the sound of the waves. Engage with fellow travelers or locals at a nearby social spot, sharing stories and experiences.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
🚕Taxi ride (short)$3-8
Coffee$2-4
🍽️Meal for two at mid-range restaurant$25-40
🧴Sunscreen or beach supplies$6-12

Strengths and Weaknesses

  • Wide, accessible beaches with relaxed coastal culture
  • Excellent seafood and fresh market produce
  • Proximity to Guayaquil makes it easy to combine with other Costa activities
  • Limited nightlife compared to bigger cities
  • Beach infrastructure can be basic in some areas
  • Heat and humidity require sun protection and hydration
  • "Hola" - Hello
  • "Buenos días" - Good morning
  • "¿Cuánto cuesta?" - How much does it cost?
  • "¿Dónde está el baño?" - Where is the bathroom?
  • "La cuenta, por favor" - The check, please
  • "¿Habla inglés?" - Do you speak English?
  • "Gracias" - Thank you

Places to Visit in Playas

Visit one of these nice places.

Malecón de Playas

The coast-facing boardwalk offers panoramic ocean views, colorful boats, and golden-hour lighting for wide-shot seascapes and candid street scenes.

Playa Carnero at Sunrise

Long sandy shoreline with soft morning light, gentle waves, and silhouettes of fishermen; ideal for tranquil beach photography.

Puerto Pesquero de Playas

Harbor area with fishing boats, nets, and activity that creates dynamic foregrounds for documentary-style coastal photography.

Mirador costero cercano

Elevated vantage point along the coast offering sweeping views of the shoreline and the town’s rooftops as the sun dips.

Culinary Guide

Food in Playas

The Costa region’s cuisine is seafood-forward, bright with citrus and cilantro, and cooked with simple technique that highlights fresh ingredients.

Playas Famous Food

Signature dishes, delicacies and famous food

Ceviche de pescado

Fresh fish cured in lime juice with onions, cilantro, and hot peppers; often served with popcorn or tostado corn.

Must-Try!

Encebollado

A hearty fish soup with yuca (cassava), onion, cilantro, and lime; popular as a hearty meal any time of day.

Encocado de pescado

Fish simmered in coconut milk with peppers and cilantro; a creamy, fragrant coastal specialty.

Arroz con mariscos

Rice cooked with a mix of seafood, tomato, and spices, reflecting the abundance of the sea.

Food Markets

Explore local food markets

Mercado Municipal de Playas

A bustling market where you can sample fresh fruit, coconut water, and quick seafood bites, plus local snacks like chuzos (skewers) and patacones.

Climate Guide

Weather

Playas enjoys a warm tropical climate year-round with ocean breezes. Temperatures typically range from the mid-70s to low-90s Fahrenheit (24-34°C), with humidity high most of the year and periodic rain showers, especially outside the peak dry season.

How to Behave

Tips on cultural norms and respectful behavior

Greeting and courtesy

Greet with a friendly “Buenos días” or “Buenas tardes.” Use polite language and a respectful tone in conversations.

Photography and privacy

Ask before photographing people, especially in markets or homes. A simple “¿Puedo tomar una foto?” is appreciated.

Dress and behavior

Dress modestly when away from the beach and religious sites; avoid loud behavior in public spaces and show respect for local customs.

Safety Guide

Safety

Petty theft can occur in crowded markets and along the waterfront; keep valuables secure and be mindful of your surroundings at night. Swim within designated areas and heed local warnings about currents. Travel with insurance and use reputable transport options after dark.

Tipping in Playas

Ensure a smooth experience

Tipping Etiquette

Restaurants may add a service charge; if not, a tip of 5-10% is appreciated for good service. Taxis and guides welcome small tips after a service.

Payment Methods

US dollars are widely used. Credit/debit cards are accepted at many hotels and some restaurants; ATMs are available in town.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and humid days with plenty of sun; great for beach time and swimming, but wear sunscreen and stay hydrated. Late afternoons can bring brief showers; carry a light rain layer.

Winter

Milder evenings with comfortable daytime heat and breezier conditions; still very warm but slightly less predictable for outdoor plans—plan for cooler nights and occasional rain.

Shoulder seasons

April and November can offer fewer crowds and good deal opportunities; weather can be variable, so pack for sun and showers.

Nightlife Guide

Playas at Night

The nightlife in Playas is relaxed and family-friendly, centered on beachfront bars and casual eateries. Expect laid-back live music on weekends, with many venues offering seafood-focused menus and oceanfront seating. It’s more about sunset drinks and socializing than nightclub scenes, making it a good fit for families and travelers seeking a mellow evening atmosphere.

Hiking in Playas

Immerse in an unforgettable hike.

Manglares Churute Ecological Reserve

A bit inland from the coast, with mangrove trails, birdwatching, and a chance to see diverse ecosystems.

Estero Salado (bird sanctuary area near Guayaquil)

Wetland trails and lookout points ideal for wildlife photography and a peaceful nature break.

Airports

How to reach Playas by plane.

José Joaquín de Olmedo International Airport (GYE)

Guayaquil's major airport; 60-90 minutes by car from Playas, providing international and domestic flights with easy access to the coast.

Manta International Airport (MEC)

Alternative coastal gateway to the north; longer drive but useful for certain trips along the coastline.

Getting Around

Walkability

Playas is a compact town with a walkable waterfront and central markets. The Malecón and beachfront areas are easy to explore on foot, though some streets are busier near the highway. Taxis are inexpensive for longer trips or to reach nearby beaches.

Demographics

Explore demographics in this area.

Local residents

A mix of coastal mestizo communities with strong fishing traditions; friendly and welcoming to visitors.

Fishermen and market workers

Active in the early mornings and evenings, contributing to the town’s authentic coastal atmosphere.

Occasional travelers and expatriates

Visitors seeking a relaxed beach town experience; some stay for extended periods.

Popular Sports

Explore popular sports in region.

Football (soccer)

Widely played and watched; informal games and street soccer are common on weekends.

Surfing

Popular along the Costa; suitable waves for beginners to intermediate riders with local instructors available.

Fishing

A traditional activity that supports local cuisine and tours; often done from the harbor or boat trips.

Transportation

Traffic

Roads in and around Playas are generally calm, with light to moderate traffic. Public transit is limited, so many visitors rely on taxis or private shuttles. For trips to Guayaquil or other coastal towns, arrange a reliable transfer or rental car in advance.

Accomodations

Find the best place to stay when visiting Playas.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Look for plant-based sides like rice, beans, plantains, and salads; ask for dishes without fish or meat, and request simple preparations (no fish stock, minimal oil).

Health & Medical

Healthcare

Basic healthcare facilities are available in town, with more comprehensive care in Guayaquil. Private clinics and pharmacies stock common medications. Travel insurance is advised for access to broader services or emergencies outside town.

Discover Ecuador

Read more in our Ecuador 2025 Travel Guide.

Ecuador Travel Guide