Things To Do
in Santa Cruz

Santa Cruz, on Madeira's southeastern coast, offers a relaxed coastal vibe with easy access to the island's natural beauty. Its palm-lined promenade, picturesque harbor, and compact streets give it a friendly, walkable feel. From here you can explore levadas, nature reserves, and the east coast's volcanic landscapes within short drives.

With fresh seafood, small cafés, and a welcoming Madeiran hospitality, Santa Cruz makes a great base for both relaxation and discovery.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day with a leisurely breakfast at a local café, savoring freshly baked pastries and strong Portuguese coffee. After that, take a guided walking tour through the historic center, marveling at the beautiful architecture and rich history of the town. Don't miss the chance to visit the Santa Cruz Church, where the intricate tile work tells stories of the past.

afternoon
:

For lunch, enjoy a traditional Portuguese meal at a quaint restaurant, where you can try dishes like bacalhau à brás. Post-lunch, stroll through the charming streets, visiting local shops and boutiques that showcase handmade crafts and regional products. Take some time to relax at the Praça da República, soaking up the sun and the vibrant atmosphere.

evening
:

As the sun sets, head to a local wine bar for a tasting of some of the region's best wines paired with delicious tapas. Afterward, enjoy a leisurely walk along the beach promenade, where the sound of the waves creates a serene ambiance. Conclude your day with dinner at a seaside restaurant, indulging in fresh seafood while enjoying the stunning ocean views.

day 2
Beach and Water Sports
morning
:

Begin your day at Praia de Santa Cruz, known for its stunning cliffs and golden sands. Rent a sunbed and umbrella, and enjoy a light breakfast at a beachside café, listening to the gentle sound of the waves. If you're feeling adventurous, join a surfing lesson to experience the thrill of riding the Atlantic waves.

afternoon
:

After a morning of surf and sun, take a break for lunch at one of the beach shacks that offer fresh fish and grilled meats. Spend the afternoon participating in various water sports, such as paddleboarding or kayaking, to explore the coastline from a different perspective. Don't forget to take plenty of photos of the breathtaking scenery around you.

evening
:

As the day winds down, relax on the beach and watch the sunset paint the sky in vibrant hues. Later, dine at a beachfront restaurant where you can enjoy grilled sardines while listening to live Fado music. Wrap up your evening with a stroll along the beach, taking in the tranquil atmosphere under the stars.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$12-18
Coffee$2-4
🥗Meal for 2 in mid-range restaurant$40-70
🏨1 night in mid-range hotel$90-150
🚕Short taxi ride$6-12

Strengths and Weaknesses

  • Beautiful year-round climate
  • Relaxed, walkable towns
  • Easy access to levadas and nature
  • Fresh seafood and Madeiran wine
  • Smaller nightlife compared to bigger cities
  • Can be pricey for island transport and some restaurants
  • Hilly terrain can be tiring for some walkers
  • Weather can change quickly in the mountains
  • "Olá" - Hello
  • "Bom dia" - Good morning
  • "Por favor" - Please
  • "Obrigado/Obrigada" - Thank you
  • "Pode falar inglês?" - Can you speak English?
  • "Quanto custa?" - How much does it cost?
  • "Onde fica o banheiro?" - Where is the bathroom?
  • "A conta, por favor" - The check, please

Places to Visit in Santa Cruz

Visit one of these nice places.

Santa Cruz de Madeira seafront promenade

Palm-lined waterfront with moored boats and dramatic Atlantic skies at sunrise or sunset.

Marina de Santa Cruz

Modern marina with reflective water, yachts, and moody coastal light.

Ponta de São Lourenço trail (east Madeira)

Dramatic cliffside coastal views and clear blue water—great for wide-angle shots.

Santana traditional thatched houses

Colorful triangular limestone houses with reed thatch provide a charming island backdrop.

Culinary Guide

Food in Santa Cruz

Madeiran cuisine emphasizes fresh seafood, grilled meats, hearty soups, and the island's own vegetables, all seasoned with garlic and cilantro.

Santa Cruz Famous Food

Signature dishes, delicacies and famous food

Espetada Madeirense

Skewered beef cooked over charcoal, typically served with milho frito and onions.

Must-Try!

Bolo do Caco

Garlic buttered flatbread baked on a hot stone, perfect as a starter or snack.

Lapas à Madeirense

Grilled limpets with garlic butter, a classic Madeiran seafood treat.

Peixe fresco assado

Freshly grilled fish, often sea-bass or swordfish, with citrus and herbs.

Food Markets

Explore local food markets

Mercado Municipal de Santa Cruz

Small market with daily catch, fruit, vegetables, and regional produce—great for tasting the island's flavors.

Bolo do Caco stalls

Popular street food stalls selling warm garlic bread paired with local cheeses or chouriço.

Climate Guide

Weather

Madeira has a temperate subtropical climate with mild winters and warm summers. The island experiences microclimates; coastal areas stay warmer and drier, while the mountains can be cooler and wetter. Expect comfortable conditions most of the year with occasional rain showers.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Polite greetings like Bom dia/Boa tarde; greet shop staff on entering.

Queuing and personal space

Be patient in queues; try to respect personal space; avoid loud conversations in churches.

Dressing and modesty

Smart-casual attire for churches and religious sites; swimwear only on beaches.

Safety Guide

Safety

Madeira is generally very safe for visitors. Take standard precautions against petty theft in crowded areas and be careful on levadas during rain or after heavy rainfall, as paths can become slippery. Always check weather reports before canyoning or coastal hikes.

Tipping in Santa Cruz

Ensure a smooth experience

Tipping Etiquette

Tipping is common but not mandatory; round up or leave 5-10% for good service; taxis often expect small tips.

Payment Methods

Credit/debit cards widely accepted; cash is handy for small vendors and markets.

Best Time to Visit

And what to expect in different seasons...

Summer

Mild to warm days, highs around 25-30°C. Expect sunny days with breeze; perfect for beach and outdoor activities, but higher crowds.

Autumn

Pleasant temperatures, fewer crowds, occasional rain showers; sea remains warm.

Winter

Milder than continental Europe, daytime highs around 16-20°C; occasional heavy rain; great for levadas with fewer tourists.

Spring

Blooming flora, comfortable temperatures, best for hiking and nature walks.

Nightlife Guide

Santa Cruz at Night

Santa Cruz offers a relaxed nightlife with oceanfront bars, casual taverns, and live music venues. For more vibrant options, the nearby city of Funchal has a broader scene with bars, clubs, and wine bars, but Santa Cruz maintains a low-key, family-friendly vibe.

Hiking in Santa Cruz

Immerse in an unforgettable hike.

Ponta de São Lourenço Coastal Trail

A scenic coastal walk at the eastern tip of Madeira with dramatic cliffs and ocean views.

Levada do Balcões (Ribeiro Frio)

Short, easy hike through laurel forests to a lookout over the valley.

Levada dos Caldeirões (Santana/Nordeste)

Lush levada path with waterfalls and forest scenery.

Pico do Arieiro to Pico Ruivo

High-level ridge hike offering dramatic mountain vistas (sturdy footwear required).

Levada dos 25 Fontes e Risco (Rabacal)

Iconic levada walk through lush gardens to cascades and viewpoints.

Airports

How to reach Santa Cruz by plane.

Cristiano Ronaldo Madeira International Airport (FNC)

Main gateway to Madeira, located near Santa Cruz; about 20-25 minutes by car from the town center.

Porto Santo Airport (PXO)

Porto Santo's island airport; a short flight from Madeira Island for a day trip or beach escape.

Getting Around

Walkability

Santa Cruz is quite walkable in the town center with scenic coastline paths. The promenade and harbor areas are pedestrian-friendly, but some streets are steep, so be prepared for gentle climbs. Outside the town, car rental is helpful to access levadas and east coast day trips.

Demographics

Explore demographics in this area.

Local residents

Madeirans with traditional family roots and strong ties to the sea and agriculture.

Tourists

Seasonal visitors seeking nature, seafood, and island culture.

Expats

A growing number of residents from other parts of Europe choosing Madeira as a base.

Popular Sports

Explore popular sports in region.

Football (soccer)

The island has a strong football culture with local clubs and public pitches.

Hiking

Madeira is famous for levadas, coastal trails, and mountainous treks.

Water sports

Snorkeling, kayaking, and sea swimming are common in sheltered coves.

Golf

There are golf courses on the island, including Santo da Serra nearby.

Transportation

Traffic

Traffic in Santa Cruz is generally light, with most people walking or using buses in town. Roads can be narrow and winding along the coast; renting a car is convenient for day trips to the east coast and levada walks. Public buses connect Santa Cruz to Funchal and other towns, but schedules can be limited on Sundays.

Accomodations

Find the best place to stay when visiting Santa Cruz.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Most places can accommodate; look for veggie stews, salads, and grilled vegetables; ask for caldo verde without meat.

Vegan

Request plant-based dishes or seafood-free meals; many places can adapt salads and pasta dishes.

Gluten-Free

Many restaurants can offer gluten-free options or adapt dishes; inform staff of gluten intolerance.

Health & Medical

Healthcare

Madeira has good healthcare facilities with public hospitals in Funchal and private clinics. Visitors can access emergency care through the national health system, and private hospitals provide quicker services for non-emergency care. Carry travel insurance and keep essential medications handy.

Discover Portugal

Read more in our Portugal 2025 Travel Guide.

Portugal Travel Guide