Things To Do
in Awa

Awa, Japan is a coastal town on the edge of Honshu known for its tranquil harbor life and traditional architecture. It blends seafood-fueled dining, scenic coastal walks, and hillside temples that overlook the city. Visitors can experience a slower pace with authentic local culture, from market stalls to quiet tea houses.

The town serves as a gateway to the surrounding countryside and cultural heritage of the region.

Day Trips

Spend a day exploring around

day 1
Exploring Tokushima City and Local Culture
morning
:

Start your morning with a visit to the Awa Odori Kaikan to learn about the famous Awa Odori dance and watch live performances. Enjoy a traditional Japanese breakfast at a local café nearby. Take a stroll through the Tokushima Castle ruins and its surrounding park to soak in some history and nature.

afternoon
:

Have lunch at a local restaurant serving fresh seafood from the Seto Inland Sea. Spend your afternoon exploring the Tokushima Modern Art Museum and wandering the streets for unique shops and cafes. Visit the Bizan Park for panoramic views over the city and the Naruto Strait beyond.

evening
:

Dine at a traditional izakaya to sample regional specialties including sudachi citrus dishes. Experience the vibrant nightlife centered around the Awa Odori dance tunes. End the evening with a peaceful walk along the Yoshino River illuminated at night.

day 2
Naruto Whirlpools and Coastal Exploration
morning
:

Take an early ferry to Naruto to witness the spectacular Naruto Whirlpools formed by tidal currents in the Naruto Strait. Visit the Naruto Uzushio Museum to deepen your understanding of this natural phenomenon. Enjoy a morning snack featuring local snacks at the nearby markets.

afternoon
:

Have lunch at a seaside restaurant specializing in fresh Naruto seafood. Explore the Otsuka Museum of Art, famous for its full-scale replicas of Western masterpieces. Spend some time relaxing on the nearby coast, enjoying the ocean breeze and scenic views.

evening
:

Return to Tokushima city and seek out a restaurant known for its Tokushima ramen, a local specialty. Reflect on the day’s experiences with a quiet walk through the city’s illuminated streets. Optionally, discover a local sake brewery for a tasting session.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
🚌Local transit pass (1 day)$5-7
🏨Midrange hotel per night$80-120
Coffee/tea$3-5
🎟️Museum or attraction entry$5-15

Strengths and Weaknesses

  • Calm coastal town with traditional charm
  • Good value for money compared to bigger cities
  • Limited nightlife and entertainment options
  • Transport connections can be infrequent outside peak travel season
  • "こんにちは (Konnichiwa)" - Hello
  • "お願いします (Onegaishimasu)" - Please (request)
  • "ありがとうございます (Arigatou gozaimasu)" - Thank you
  • "すみません (Sumimasen)" - Excuse me / I'm sorry
  • "いくらですか? (Ikura desu ka?)" - How much is this?

Places to Visit in Awa

Visit one of these nice places.

Harbor Pier at Dawn

Long exposure shots of fishing boats with the sun rising over the water.

Old Temple Hill

A hillside temple with red torii gates and sweeping views over the town.

Chalk Cliff Overlook

Sea cliffs with waves crashing on rocks; best at sunset.

Culinary Guide

Food in Awa

Awa’s cuisine emphasizes fresh seafood, simple yet flavorful preparations, and seasonal produce from coastal and hillside farms. Expect delicate broths, grilled fish, and rice bowls that highlight the day’s catch.

Awa Famous Food

Signature dishes, delicacies and famous food

Kaisen-don

A seafood rice bowl featuring a selection of fresh local catch placed atop steamed rice.

Must-Try!

Awa soba

A regional buckwheat noodle dish served in a light soy-based broth with seasonal toppings.

Food Markets

Explore local food markets

Harbor Market

Vibrant waterfront stalls offering fresh seafood, grilled skewers, and quick bowls to go.

Climate Guide

Weather

The climate is temperate with hot, humid summers and cool winters. Rainfall is year-round with a wetter period in early summer.

How to Behave

Tips on cultural norms and respectful behavior

Bowing and polite speech

A light bow is common; address people with -san and use polite language.

Safety Guide

Safety

Generally very safe; standard travel precautions apply. Watch for typhoons in late summer and autumn; street crime is rare.

Tipping in Awa

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in most Japanese establishments; polite service is included in the price.

Payment Methods

Cash is common at markets; credit cards accepted at many restaurants and larger shops; mobile payments are increasingly common.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms along riverside paths; mild days with occasional showers.

Summer

Warm, humid days; occasional typhoons; enjoy festivals and fresh seafood markets.

Autumn

Clear air and vibrant foliage; ideal for hikes and photography.

Winter

Cool to mild temperatures; rare frost on higher elevations; seafood remains fresh.

Nightlife Guide

Awa at Night

Quiet and refined; nightlife centers around riverfront bars, izakayas, and small live music venues. Late-night options are limited in this smaller town, but a pleasant evening can be found by the water.

Hiking in Awa

Immerse in an unforgettable hike.

Coastal Cliff Trail

Moderate hike with ocean views and cliffside paths.

Inland Valley Loop

Forest trails and gentle elevation with viewpoints over the valley.

Airports

How to reach Awa by plane.

Kobe Airport (UKB)

International-friendly airport a short drive away; good for domestic and international connections.

Takamatsu Airport (TAK)

Serves Shikoku; accessible by train and bus from the town; good regional hub.

Osaka Kansai International Airport (KIX)

Major international gateway with many connections; best for long-haul flights.

Getting Around

Walkability

Relatively walkable in the town center with compact streets; some hills and stairs in hillside areas; a rental bike is convenient for longer distances.

Demographics

Explore demographics in this area.

Families

A strong presence with good schools and family-friendly services.

Seniors

An older demographic due to Japan’s overall aging population.

Students

Local colleges and high schools provide a youthful energy during term time.

Popular Sports

Explore popular sports in region.

Baseball

A popular sport at schools and local clubs; seasonal games are common.

Soccer

Local amateur teams and friendly leagues are common on weekends.

Maritime sports

Kayaking, fishing, and sailing are enjoyed along the coast.

Transportation

Traffic

Limited heavy traffic; reliance on regional rail lines and buses; walking and cycling are practical for most visitors; parking can be scarce downtown.

Accomodations

Find the best place to stay when visiting Awa.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many noodle and vegetable-forward dishes are available; look for tofu and tempura options without meat.

Health & Medical

Healthcare

Basic healthcare facilities are available in the town; larger hospitals are accessible in nearby cities; carry travel insurance and know local emergency numbers.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide