Things To Do
in Noto

Nestled on the western edge of Honshu, the Noto Peninsula offers rugged coastlines, terraced rice fields, and traditional fishing villages. The area is renowned for Wajima lacquerware, fresh seafood, and a long history of artisanal crafts. Small towns like Wajima and Suzu preserve a slower, unhurried pace that invites scenic drives and harbor strolls.

Visitors experience a blend of natural beauty, coastal culture, and countryside charm along the peninsula.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Begin your day with a visit to the Notojima Glass Art Museum, where you can admire intricate glass sculptures and learn about local glassmaking techniques. After soaking in the art, stroll through the charming streets of Wajima, known for its lacquerware and traditional crafts. Stop by a local café to savor a fresh cup of coffee paired with a sweet Wajima dessert.

afternoon
:

Continue your exploration with a visit to the Wajima Morning Market, where you can browse through an array of fresh seafood, local produce, and handmade crafts. Engage with friendly vendors and sample regional delicacies, including pickled vegetables and seafood snacks. Wrap up your afternoon at the Wajima Kiriko Art Museum, where you can marvel at the stunning festival lanterns that illuminate local celebrations.

evening
:

As the sun sets, head to a local izakaya for dinner, enjoying a selection of small plates and regional sake. The lively atmosphere is perfect for mingling with locals and experiencing authentic Japanese dining culture. After dinner, take a peaceful stroll along the coast, listening to the gentle waves and reflecting on the day's adventures.

day 2
Cultural Immersion in Noto Peninsula
morning
:

Start your day by visiting the Noto Peninsula Geopark, where you can explore the stunning natural landscapes and learn about the region's geological significance. Join a guided tour to discover unique rock formations and scenic viewpoints that showcase the beauty of the coastline. Don’t forget to bring your camera to capture the breathtaking views of the sea and cliffs.

afternoon
:

After your morning exploration, indulge in a traditional Noto lunch at a local restaurant, featuring seasonal ingredients and regional specialties. Spend the afternoon visiting the picturesque village of Suki, known for its terraced rice fields and traditional thatched-roof houses. Take a leisurely walk through the village, immersing yourself in the serene countryside atmosphere.

evening
:

In the evening, visit a hot spring ryokan in the area for a relaxing soak in an outdoor onsen. Enjoy a kaiseki dinner, a multi-course meal showcasing the best of local cuisine, prepared with care and artistry. End your day under the stars, surrounded by the peaceful sounds of nature.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
Coffee or tea$3-5
🍣Mid-range dinner for two$30-50
🛏️Hotel per night (mid-range)$90-180
🛍️Souvenirs and snacks$5-60

Strengths and Weaknesses

  • Stunning coastal scenery and preserved traditional crafts
  • Delicious, fresh seafood and farm-to-table produce
  • Public transit on the peninsula can be limited
  • Some sights require a car or guided tours
  • "こんにちは" - Hello
  • "すみません" - Excuse me / I'm sorry
  • "英語を話せますか?" - Do you speak English?
  • "これはいくらですか?" - How much is this?
  • "おすすめは何ですか?" - What do you recommend?
  • "トイレはどこですか?" - Where is the bathroom?
  • "ありがとうございます" - Thank you
  • "クレジットカードは使えますか?" - Can I use a credit card?
  • "写真を撮ってもいいですか?" - May I take photos?
  • "助けてください" - Please help

Places to Visit in Noto

Visit one of these nice places.

Senmaida (One Thousand Rice Terraces) – Shiroyone

Terraced hillside fields overlooking the sea; dramatic at sunrise or sunset with reflective water and terraced geometry.

Notojima Ohashi Bridge

Iconic bridge linking Notojima to the mainland, offering sweeping coastal views and blue-water backdrops for wide-angle shots.

Ogi Coastline Lookouts

Rugged cliffs and waves crashing against rocks; best in early morning light or late afternoon for moody sea portraits.

Wajima Morning Market Interior

Colorful stalls and seafood displays provide vibrant street photography opportunities among locals at work.

Culinary Guide

Food in Noto

Noto’s cuisine centers on Sea of Japan seafood, seasonal produce, and straightforward preparations that highlight regional flavors. Expect fresh fish, shellfish, and produce from coast and fields, with many dishes oriented around the day’s catch.

Noto Famous Food

Signature dishes, delicacies and famous food

Jibuni

A traditional Ishikawa duck-based stew with wheat gluten and vegetables, simmered in a rich broth; a hearty winter specialty.

Must-Try!

Kaisen-don

A seafood donburi bowl featuring a variety of sashimi over rice, showcasing the day’s freshest catches.

Noto Soba

Buckwheat noodles made with locally grown buckwheat; served hot or cold with regional toppings.

Matsuba Crab Hot Pot

Winter crab hot pot featuring Matsuba crab, vegetables, and tofu in a light broth.

Food Markets

Explore local food markets

Wajima Asaichi (Wajima Morning Market)

A bustling harbor market offering fresh seafood, pickles, and small seafood bites to sample on the spot.

Nanao Market (Harbor Market)

Coastal market in Nanao with fish stalls, street snacks, and local produce; great for a quick lunch stop.

Climate Guide

Weather

The Noto Peninsula experiences a temperate maritime climate with warm summers and cold winters. Coastal areas stay cooler in summer due to sea breezes, while inland areas can be noticeably colder in winter with snowfall. Spring and autumn offer mild temperatures ideal for outdoor exploration and photography.

How to Behave

Tips on cultural norms and respectful behavior

Language and politeness

Greet politely, bow lightly, and use 'sumimasen' to get attention. Speak softly in public and avoid loud conversations.

Onsen etiquette

Wash before entering baths; do not wear swimsuits; keep towels out of the water; follow local rules for mixed-gender or gender-segregated baths.

Public spaces

Dispose of trash in designated bins; many areas have limited public bins; be mindful of quiet, respectful behavior near fishing harbors and temples.

Safety Guide

Safety

Overall very safe for travelers. Standard precautions apply: keep valuables secure, be cautious on cliffside trails during windy days, and follow local tide and weather advisories. In case of natural hazards such as earthquakes or typhoons, stay informed via local alerts and shelter as advised.

Tipping in Noto

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan and is generally not expected in Noto; excellent service is considered standard.

Payment Methods

Cash is widely accepted; many shops and larger restaurants also take credit cards. Some rural spots may be cash-only; carrying yen is advised. IC cards are less common outside major cities.

Best Time to Visit

And what to expect in different seasons...

Summer

Warm and humid with frequent coastal breezes. Expect lush landscapes, seafood festivals, and occasional typhoon advisories; mornings are ideal for markets and coastal walks.

Autumn

Pleasant, crisp air and clear skies; fall colors appear in hillside lanes and along coastal paths; great season for photography and seafood tastings.

Winter

Cold, with snow in inland areas and light coastal snowfall; crab season peaks; cozy onsen experiences and quiet harbors provide a serene atmosphere.

Spring

Mild temperatures and flowering landscapes; cherry blossoms and other seasonal blooms enhance scenic drives and temple grounds.

Nightlife Guide

Noto at Night

Noto’s nightlife is low-key compared with major cities. Look for small izakayas and seaside cafes in towns like Wajima and Nanao, where locals gather for drinks and seafood snacks. Expect a relaxed atmosphere, weekday quiet, and evenings spent along harbors with a view of the sea rather than neon-filled streets.

Hiking in Noto

Immerse in an unforgettable hike.

Noto Peninsula Coastal Trail

A scenic long-distance trail along the coastline with sea views, cliffs, and small villages.

Ogi Coastline Walk

Coastal walking route around Ogi with dramatic sea views and seasonal flora.

Airports

How to reach Noto by plane.

Komatsu Airport (KMQ)

The closest major airport with domestic flights to Tokyo and other hubs; rental cars available; drive to the Noto region takes roughly 2-3 hours depending on traffic.

Toyama Airport (TOY)

A smaller regional airport with limited routes; provides alternative access to central Hokuriku.

Chubu Centrair International Airport (NGO)

A major international gateway in Nagoya; good for connections to Japan and Asia, followed by rail or road transfer to Hokuriku.

Getting Around

Walkability

Most town centers are walkable, with compact harbors and markets; however, distances between towns can be substantial. A car rental is common for exploring the coastline and rural villages. In towns like Wajima and Nanao, walking along promenades and harbor paths is pleasant and easy.

Demographics

Explore demographics in this area.

Aging local population

Many coastal towns have aging residents, with strong preservation of traditional crafts and steady local life.

Fishermen and farmers

Communities centered on fishing, shellfish processing, and agriculture contribute to the peninsula’s culture and cuisine.

Popular Sports

Explore popular sports in region.

Baseball

A widely played school and community sport across the region.

Soccer

Local clubs and youth leagues; weekend matches are popular community events.

Sea kayaking

Coastal paddling along the Noto Peninsula’s sheltered bays and cliffs.

Transportation

Traffic

Public transit on the Noto Peninsula is modest; JR lines connect some towns, but buses are infrequent. A rental car is the most convenient way to explore the peninsula’s scenic coastline, with well-maintained roads and scenic byways. In urban areas, traffic is light, and driving is generally safe; winter conditions can be challenging on exposed coastal roads.

Accomodations

Find the best place to stay when visiting Noto.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Seafood-focused region; vegetarian options exist at larger eateries and cafés, but communicate clearly about stock-based broths or dashi. Look for meals centered on vegetables, tofu, and rice.

Gluten-free

Some dishes use soy sauce or dashi; ask for rice, grilled fish, and vegetables; request sauces prepared gluten-free when possible.

Allergies

Clearly communicate shellfish or fish allergies; many Japanese menus list ingredients, but do not rely on English-only signage—bring a translation card if needed.

Health & Medical

Healthcare

Healthcare is reliable within Ishikawa Prefecture, with clinics and hospitals in Wajima, Nanao, and larger facilities in Kanazawa. For major care, you may travel to Kanazawa or Komatsu. Travelers should have travel insurance; English-speaking staff can be limited in smaller clinics. Pharmacies are common in towns; carry essential medications.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide