Things To Do
in Matsushima
Matsushima Bay is famed for its pine-clad islets dotting a sheltered coastline in Miyagi Prefecture. The scenery has inspired travelers for centuries and is celebrated as one of Japan’s three most scenic views. The town blends centuries of temple culture with easy access to the sea, making it perfect for a compact, relaxed coastal getaway.
Expect peaceful harbors, artful temples, and delicious seafood within a compact, walkable setting.
Day Trips
Spend a day exploring around
Start your day with a leisurely stroll along the beautiful coast of Matsushima Bay, known for its stunning views of pine-clad islands. Enjoy a traditional Japanese breakfast at a local restaurant, featuring fresh seafood like grilled mackerel or tamagoyaki. After breakfast, consider renting a kayak to paddle among the picturesque islands and get a closer look at the natural beauty surrounding you.
In the afternoon, make your way to Zuiganji Temple, a historic Zen temple with intricate carvings and serene gardens. Take some time to meditate in the tranquil surroundings, absorbing the peaceful atmosphere. Afterward, visit the Matsushima Fish Market to sample some local delicacies and shop for unique souvenirs.
As the sun sets, head to a local izakaya to experience Matsushima's vibrant nightlife and enjoy delicious local dishes paired with sake. Participate in a cultural experience like a tea ceremony or a calligraphy class. End your evening with a relaxing stroll along the waterfront, where you can soak in the charming views of lanterns illuminating the bay.
Embark on an island-hopping adventure exploring some of Matsushima's 260 islands. Start with a ferry ride to Fukuura Island, known for its beautiful walking trails and lush scenery. Don't forget to indulge in a packed bento box breakfast as you relish the fresh sea breeze and stunning views.
After exploring Fukuura Island, head to Oshima Island for a delicious seafood lunch at a local eatery. Spend your afternoon hiking the trails that offer breathtaking panoramic views of the bay and its islands from different angles. Engage with locals to learn about the unique flora and fauna found on the islands during your exploration.
Return to Matsushima and find a cozy spot along the beach to watch the sunset casting beautiful colors over the water. Savor dinner at a local restaurant, trying out Matsushima's famous sushi, made from fresh, local fish. Wind down your day by visiting a local onsen, enjoying a relaxing soak surrounded by natural beauty.
Prices
| Item | Price |
|---|---|
| 🍔Meal at inexpensive restaurant | $8-12 |
| ☕Coffee or tea | $2-4 |
| 🚆Local transit fare (one-way) | $2-5 |
| 🧊Bottled water | $1-2 |
| 🧳Souvenir item | $5-25 |
Strengths and Weaknesses
- Stunning coastal scenery and temples in a compact area
- High-quality seafood and regional sweets
- Easy to explore on foot with short distances between sights
- Limited nightlife and nightlife options
- Seasonal crowds can make popular spots busy
- Some facilities primarily cater to Japanese-speaking visitors
- "Sumimasen" - Excuse me / Please
- "Onegaishimasu" - Please / I would like
- "Arigatou gozaimasu" - Thank you very much
- "Eigo o hanasemasu ka?" - Do you speak English?
- "Toire wa doko desu ka?" - Where is the bathroom?
- "Kore wa ikura desu ka?" - How much is this?
Places to Visit in Matsushima
Visit one of these nice places.
Iconic red temple perched above the bay with dramatic sea views and pine islands in the distance.
Historic temple complex with cedar forests and tranquil gardens perfect for atmospheric shots.
Lush moss, stone paths and ponds that reflect the surrounding scenery and seasonal colors.
Promenade viewpoints along the harbor offering sweeping views of the pine islands and the sea.
Food in Matsushima
Matsushima Famous Food
Signature dishes, delicacies and famous food
A bowl of fresh sashimi over rice, best enjoyed at bayfront eateries with views of the islets.
Must-Try!
Sweet mochi topped with a creamy green soybean paste, a Miyagi specialty not to miss.
Seasonal catches such as scallops or crab, often prepared simply to showcase their freshness.
Food Markets
Explore local food markets
Seasonal harbor stalls offering fresh seafood, grilled skewers, and local snacks with views of the bay.
Weather
How to Behave
Tips on cultural norms and respectful behavior
Speak softly in public spaces and at temples; avoid loud conversations on trains and near sacred sites.
Remove shoes where required and use polite bows as greetings or thanks.
Follow posted rules for photography, avoid flash in sacred spaces, and do not touch delicate artifacts.
Safety
Tipping in Matsushima
Ensure a smooth experience
Tipping is not customary in Japan; most service charges are included in the price, and leaving tips is rarely expected.
Cash is widely accepted, especially at markets and small eateries; credit cards are common in hotels and larger restaurants; some rural spots may be cash-only.
Best Time to Visit
And what to expect in different seasons...
Mild temperatures with cherry blossoms along the coastline; pleasant for temple visits and coastal walks.
Warm and humid with the possibility of typhoons; sea breezes help, bring sun protection and water.
Golden to crimson foliage around temples and along the coast; ideal for photography and scenic walks.
Cold with possible snowfall on the islands; serene seascapes and thinner crowds.
Matsushima at Night
Hiking in Matsushima
Immerse in an unforgettable hike.
A range of hiking routes through cedar forests and alpine landscapes near Sendai, offering scenic day hikes about an hour to 90 minutes from Matsushima by car.
Moderate coastal trails along the shoreline with ocean panoramas and pine island views, suitable for half-day hikes.
Airports
How to reach Matsushima by plane.
Main gateway to the region, connected by rail and road to Matsushima; typical travel time by train or car is around 1-1.5 hours.
Walkability
Demographics
Explore demographics in this area.
Longstanding residents of Matsushima with a strong fishing and temple-town heritage.
Domestic travelers from Tokyo and other prefectures plus international visitors attracted by the bay scenery.
Matsushima has a significant elderly demographic, reflected in quieter daytime activity and accessible temple and promenade routes.
Popular Sports
Explore popular sports in region.
Popular sport across Miyagi Prefecture with local leagues and youth programs.
Common among residents and visitors, with regional clubs and local youth teams.
Traffic
Accomodations
Find the best place to stay when visiting Matsushima.
Dietary Restrictions
Tips for restricted diets.
Options exist in several places with vegetable tempura, tofu dishes, and shōjin-style preparations; ask for dashi-free or vegetarian-friendly broths and confirm no fish-based ingredients.