Things To Do
in Iyo

Iyo is a coastal city on Shikoku's eastern edge overlooking the Seto Inland Sea. It blends maritime heritage with rural charm, citrus groves, and friendly locals. The streets reveal historic harborfronts, traditional crafts, and fresh seafood markets that showcase seasonal produce.

A gateway to nature and culture, Iyo offers easy access to scenic coastal trails and relaxed, hospitable Japanese village life.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Iyo
morning
:

Start your journey in the historic center of Iyo by visiting the Iyo Shioya Shrine, known for its beautiful architecture and serene atmosphere. After soaking in the spiritual ambiance, stroll through the traditional streets and admire the well-preserved wooden buildings that tell stories of the past. Stop by a local café for a traditional Japanese breakfast with fresh soy milk and locally made tofu.

afternoon
:

Spend your afternoon at the Iyo City Museum of History and Folklore, where you can delve deeper into the rich history of the region. The museum houses various artifacts that illustrate the local culture and heritage, providing fascinating insights into daily life in Iyo. Afterward, enjoy a leisurely walk along the river, taking in the picturesque scenery and perhaps catching a glimpse of local wildlife.

evening
:

As the sun sets, head to a local izakaya to sample delicious Iyo cuisine, including fresh seafood and seasonal vegetables. The vibrant atmosphere and friendly locals make for a memorable dining experience, perfect for unwinding after a day of exploration. Conclude your evening with a stroll through the illuminated streets, enjoying the charm of the town as it transitions into night.

day 2
Hot Springs and Relaxation
morning
:

Wake up early and head to one of Iyo's renowned onsen, where you can soak in natural hot springs surrounded by beautiful landscapes. The warm waters are said to have healing properties, providing a perfect start to your day. Enjoy a hearty breakfast at the onsen, featuring local delicacies that will fuel you for the day ahead.

afternoon
:

After your relaxing morning, explore the nearby countryside with a guided tour of the lush rice fields and scenic views. You’ll have the opportunity to learn about traditional rice farming techniques and even try your hand at planting rice, an integral part of Japanese culture. Stop for a picnic lunch featuring local specialties while basking in the beauty of the surrounding nature.

evening
:

Return to the onsen for another soak before dinner, allowing the warm waters to rejuvenate you after a day of activity. In the evening, indulge in a kaiseki dinner, a traditional multi-course meal that highlights seasonal ingredients and local flavors. Enjoy the tranquil atmosphere of the onsen as you savor each dish, making for a peaceful end to your day.

Cost Guide

Prices

ItemPrice
🍔Meal at an inexpensive restaurant$10-15
Coffee or tea at a cafe$3-5
🚌Public transportation daily pass$5-10
🏨Mid-range hotel per night$60-120
🧳Souvenir and small crafts$5-25

Strengths and Weaknesses

  • Scenic coastal scenery and easy access to nature
  • Fresh seafood and citrus-rich local cuisine
  • Quiet, relaxed towns with traditional culture
  • Limited nightlife in some areas
  • Public transport outside city centers can be sparse
  • "Konnichiwa" - Hello / Good afternoon
  • "Arigatou gozaimasu" - Thank you very much
  • "Sumimasen" - Excuse me / I'm sorry
  • "Onegaishimasu" - Please
  • "Eigo o hanasemasu ka?" - Do you speak English?
  • "Toire wa doko desu ka?" - Where is the bathroom?

Places to Visit in Iyo

Visit one of these nice places.

Sunrise over the Seto Inland Sea from the Iyo waterfront promenade

Calm morning waters, fishing boats, and distant islands create a peaceful backdrop for wide-angle shots.

Uwajima Port at Dusk

Colorful harbor silhouettes, nets drying on racks, and market activity provide dynamic compositions.

Coastal Lookouts along the Shimanami coast near Iyo

Panoramic sea views with a mosaic of islands, ideal for sunset and panoramic photography.

Culinary Guide

Food in Iyo

Iyo’s cuisine emphasizes seafood from the Seto Inland Sea, citrus from nearby groves, and simple, seasonal dishes that celebrate local ingredients.

Iyo Famous Food

Signature dishes, delicacies and famous food

Jakoten

A classic Ehime fish cake made from small fish ground into a paste, formed into a flat cake and fried; best tried at seaside eateries or markets.

Must-Try!

Tai Meshi

Rice cooked with sea bream and aromatics, a comforting coastal specialty often found in local ryokan and eateries.

Mikan-based sweets

Desserts and drinks featuring local mandarin oranges, from tarts to sorbets and refreshing beverages.

Food Markets

Explore local food markets

Uwajima Morning Market

Vibrant stalls offering fresh seafood, fried snacks, and local produce; a great place to sample first-hand coastal flavors.

Coastal Market Street

Markets near the harbor with bite-sized seafood bites, skewers, and regional snacks ideal for a quick lunch.

Climate Guide

Weather

Iyo experiences a humid subtropical climate with hot, humid summers and mild winters. Rain is common year-round, with heavier rainfall during the rainy season in early summer and possible typhoons in late summer to autumn. Sea breezes keep coastal areas comfortable, but inland hills can feel cooler in winter.

How to Behave

Tips on cultural norms and respectful behavior

Greetings and politeness

Polite bowing, speaking softly in public spaces, and using formal language; remove shoes where required (homes, ryokan, certain temples).

Handling money and gifts

Offer and receive with both hands; avoid tipping and avoid pointing with a finger; handle items with care.

Public behavior

Queue orderly for trains and buses; keep voices down on public transit; show respect at shrines and temples.

Safety Guide

Safety

Japan is known for high safety and low crime rates. In Iyo, take common-sense precautions: monitor weather alerts during typhoon season, be mindful of tides when near the water, and use licensed transport and accommodations. Emergency numbers in Japan are 110 for police and 119 for fire/ambulance.

Tipping in Iyo

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan and is generally not expected; a polite thank you is appreciated.

Payment Methods

Cash is widely used, especially in markets and small eateries. Credit cards are accepted at many hotels, larger shops, and tourist-friendly venues; contactless payments are common in cities.

Best Time to Visit

And what to expect in different seasons...

Spring

Mild temperatures and blossoms along rivers; great for temple gardens and outdoor strolls.

Summer

Hot and humid with sea breezes; typhoon season can affect travel plans; enjoy beaches, markets, and fresh seafood.

Autumn

Pleasant weather and clear skies; fall foliage in the hillside areas makes for beautiful hikes and scenic drives.

Winter

Cool but usually mild; occasional frost in higher elevations; onsen towns offer warmth and relaxation.

Nightlife Guide

Iyo at Night

Iyo's nightlife is typically low-key, centered around intimate izakayas, seaside bars, and seasonal festivals. Expect casual venues with local specialties, occasional live music, and a relaxed pace rather than a club scene.

Hiking in Iyo

Immerse in an unforgettable hike.

Mt. Ishizuchi Trail

The highest peak in Shikoku with a range of routes from easy to challenging; guides available for safety and scenery.

Coastal Seto Inland Sea Trail

Accessible, scenic coastal path offering sea views and island vistas suitable for a half-day hike.

Airports

How to reach Iyo by plane.

Matsuyama Airport (MYJ)

Closest major airport serving Iyo; typically reachable by train or bus in about 60-90 minutes.

Takamatsu Airport (TAK)

Regional hub in Kagawa Prefecture; about 2-3 hours by train and ferry connections.

Hiroshima Airport (HIJ)

Larger international and domestic airport option; longer transfer time but accessible via rail routes.

Getting Around

Walkability

Iyo's city center is fairly walkable with compact streets and seaside promenades. Some routes involve hills or coastal paths that are best explored on foot or by bike. For longer trips or island visits, local buses and trains are reliable options.

Demographics

Explore demographics in this area.

Elderly residents

A significant portion of the population in rural areas, with active community centers and healthcare services.

Fishermen and maritime workers

Active coastal economy supporting local seafood markets and tourism.

Students and young families

Community centers and schools contribute to a family-friendly atmosphere.

Tourists and hikers

Seasonal visitors drawn to nature trails, markets, and seafood experiences.

Popular Sports

Explore popular sports in region.

Baseball

A widely played sport at schools and local clubs; fans gather for high school and community games.

Soccer

Local teams and junior leagues contribute to a lively community vibe on weekends.

Transportation

Traffic

Road traffic is generally moderate in urban areas and lighter in rural parts. Public transport includes JR Shikoku trains and local buses; cycling is popular along coastlines but riders should be mindful of traffic and weather conditions.

Accomodations

Find the best place to stay when visiting Iyo.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many dishes are fish-based or use dashi stock; look for tofu dishes, vegetable tempura, and rice bowls; ask for light dashi or water-based broths and clarify no fish stock.

Health & Medical

Healthcare

Local clinics serve basic healthcare needs in Iyo, with major hospitals in Matsuyama for specialized care. Japan offers high-quality medical services; travel insurance is advised for emergencies and overseas visitors. In case of urgent medical needs, dial 119 for ambulance services.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide