Things To Do
in Itō

Itō is a scenic coastal city on the Izu Peninsula known for its hot springs and rugged shoreline. The town offers a relaxed seaside atmosphere with easy access from Tokyo by rail, making it a popular escape from the capital. Visitors enjoy fresh seafood, citrus fruits, and panoramic ocean views from Mt. Omuro and the Jogasaki coast.

Itō serves as a gateway to the Izu scenic routes and a tranquil base for exploring the peninsula.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Begin your day with a visit to the Itō Historical Museum, where you can learn about the rich cultural heritage of this coastal town. Stroll through the quaint streets lined with traditional wooden houses and charming shops, soaking in the morning sun. Don't forget to stop by a local café for a taste of freshly brewed Japanese coffee paired with a delicious pastry.

afternoon
:

After lunch, head to the beautiful Itō Onsen area, famous for its hot springs. Take a relaxing soak in one of the public baths, indulging in the therapeutic waters that have been cherished for centuries. Spend some time exploring the surrounding gardens and parks, which are perfect for a leisurely afternoon stroll.

evening
:

As the sun sets, enjoy a traditional kaiseki dinner at a local ryokan, where you can savor seasonal dishes beautifully presented. Take a walk along the coastline, watching the waves crash against the shore while enjoying the tranquil atmosphere. End your evening with a visit to a local izakaya, where you can experience the vibrant nightlife of Itō.

day 2
Coastal Adventures and Beach Day
morning
:

Start your day with a visit to Itō’s stunning beaches, known for their soft sands and crystal-clear waters. Engage in some beach activities such as swimming or beach volleyball while the sun is still low in the sky. For breakfast, grab a bento box from a nearby shop to enjoy a picnic on the beach.

afternoon
:

In the afternoon, take a guided kayaking tour along the coast, exploring hidden coves and marine life. Discover the breathtaking views of the Izu Peninsula from the water as you paddle through calm waves. Afterward, relax on the beach with a good book or rent a paddleboard to enjoy some more time on the water.

evening
:

As the day winds down, find a beachside restaurant where you can feast on fresh seafood caught that morning. Enjoy the stunning sunset views while dining al fresco, with the sound of the waves accompanying your meal. After dinner, take a leisurely stroll along the shoreline, soaking in the serene atmosphere.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
Coffee or tea$3-5
🚆Public transport ride$2-5
🍣Lunch at mid-range restaurant$12-25
🏨Budget hotel per night$60-120

Strengths and Weaknesses

  • Scenic coastal scenery and easy access from Tokyo
  • Relaxed, less crowded than major cities
  • Limited nightlife compared to bigger cities
  • Some areas are tourist-friendly but signage may be limited in English
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "すみません" - Excuse me / I'm sorry
  • "いくらですか" - How much is this?
  • "トイレはどこですか" - Where is the bathroom?
  • "英語を話せますか" - Do you speak English?

Places to Visit in Itō

Visit one of these nice places.

Jogasaki Suspension Bridge

A dramatic coastal bridge with sweeping ocean views.

Mt. Omuro Crater and Views

A volcanic crater capped by a grassy lawn offering panoramic views of the Izu Peninsula.

Sun Beach Ito

Golden sands with palm trees and a scenic seascape, ideal for golden-hour shots.

Culinary Guide

Food in Itō

It is known for seafood heavy cuisine from the Izu coast, with fresh sashimi, shirasu (whitebait), and citrus fruits from local groves.

Itō Famous Food

Signature dishes, delicacies and famous food

Shirasu-don (whitebait rice bowl)

Delicate whitebait served over warm rice with a light soy tare.

Must-Try!

Kaisen-don

Seafood donburi featuring a variety of fresh catches from the coast.

Mikan dessert

Desserts and sweets featuring local mandarin oranges from the Izu area.

Food Markets

Explore local food markets

Coastal Market Experience

Morning markets near Ito offer fresh seafood, dried fish, citrus snacks, and seasonal bites.

Coastal Street Food

Casual stalls along the shore sell grilled seafood skewers and warm soups in cooler months.

Climate Guide

Weather

Itō experiences a humid subtropical climate with warm summers and mild winters. Rain is common in late spring and autumn, and typhoons can affect the coast in late summer. The sea breeze keeps coastal days pleasant for most of the year.

How to Behave

Tips on cultural norms and respectful behavior

Greetings and noise

Greet with a bow or nod; speak softly in public spaces to respect others.

Shoes

Remove shoes when entering homes or traditional accommodations and certain temples.

Safety Guide

Safety

Itō is generally very safe for travelers. Follow standard precautions against petty theft, stay aware near coastal areas with strong currents, and observe onsen etiquette and local guidelines.

Tipping in Itō

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan; a polite thank-you and good service is appreciated.

Payment Methods

Cash is widely accepted; credit cards are common in towns, though some small shops may be cash-only.

Best Time to Visit

And what to expect in different seasons...

Spring

Mild weather with blooming flowers along the coast and in parks; great for walking tours.

Summer

Hot and humid; enjoy beaches and water activities; typhoon risk brings rain and strong winds at times.

Autumn

Pleasant temperatures and less humidity; foliage in hillsides and rural routes makes for beautiful photography and walks.

Winter

Mild by many standards with occasional sea fog; clear days offer excellent visibility of Mount Fuji on the horizon.

Nightlife Guide

Itō at Night

Itō has a mellow nightlife focused on cozy bars, onsen towns, and small live music venues rather than a club scene. Evening harbor strolls and riverside cafes provide relaxed options after dinner.

Hiking in Itō

Immerse in an unforgettable hike.

Mt. Omuro Crater Trail

Easy to moderate walk around the crater rim with sweeping views of the peninsula.

Jogasaki Coast Trail

Coastal trail along cliffs, sea caves, and viewpoints including the suspension bridge.

Airports

How to reach Itō by plane.

Mt. Fuji Shizuoka Airport (FSZ)

A regional airport about 60–90 minutes by road from Ito; good for domestic flights.

Haneda Airport (HND)

Major international gateway; quick rail links to Ito via Tokyo and the JR network.

Narita Airport (NRT)

Another major gateway with convenient rail connections to Ito through Tokyo.

Getting Around

Walkability

The town center and coast are very walkable, with many attractions reachable on foot or a short bus ride. A car provides more freedom to explore the broader Izu coast and villages.

Demographics

Explore demographics in this area.

Local residents

Mostly Japanese families and seniors, with a steady year-round community.

Domestic and international visitors

A growing number of travelers from elsewhere in Japan and abroad due to the Izu coastline and onsen towns.

Popular Sports

Explore popular sports in region.

Surfing

Coastal beaches offer reliable waves and local lessons for beginners and experienced surfers.

Snorkeling and diving

Clear waters around the Izu coast provide good visibility and marine life encounters.

Cycling

Scenic routes along the coast and inland hills are popular with cyclists.

Transportation

Traffic

Public transport relies on the JR Ito Line and local buses; driving along the Izu coast is scenic but traffic can be slower in peak seasons. Taxis are available, and cycling is a good option for short hops.

Accomodations

Find the best place to stay when visiting Itō.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options are available in many eateries; request non-meat dishes, tofu, vegetables, and avoid fish stock (dashi) if needed.

Health & Medical

Healthcare

Itō has local clinics and hospitals; for more comprehensive care, residents may travel to Atami or Shimoda. Emergency services are available, and travel insurance is recommended.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide