Things To Do
in Iwate

Iwate Prefecture sits along the rugged Pacific coast in Japan's Tohoku region, offering a dramatic blend of sea, mountains, and rural towns. Its heritage shines at UNESCO sites in Hiraizumi and through traditional crafts in Morioka. The capital blends modern amenities with soba houses, sake breweries, and coastal markets.

Visitors can savor fresh seafood, explore mountains, and enjoy seasonal festivals across the year.

Day Trips

Spend a day exploring around

day 1
Arrival in Iwate
morning
:

Arrive at Iwate Hanamaki Airport and begin your journey by soaking in the scenic views of the surrounding mountains. After checking in to your hotel, take a leisurely stroll around the nearby area to acclimatize to this beautiful prefecture. Enjoy a traditional breakfast featuring local specialties such as wappa meshi, a delicious rice dish.

afternoon
:

Head towards the historic city of Hiraizumi, a UNESCO World Heritage site, and explore its ancient temples and gardens. Visit the Chuson-ji Temple, famed for its stunning golden hall, and appreciate the intricate architecture and serene atmosphere. As you wander through the moss-covered landscapes, you’ll discover the deep cultural heritage embedded in each monument.

evening
:

Wrap up your first day with a delectable dinner at a local izakaya, trying out fresh seafood and Iwate's famous wagyu beef. As the sun sets, take a relaxing walk along the nearby riverbank to absorb the tranquil ambiance. Return to your hotel for rest, ready to embrace the adventures to come.

day 2
Explore Morioka
morning
:

Begin your morning with a visit to Morioka, the capital city of Iwate Prefecture. A visit to the Morioka Castle Ruins Park offers panoramic views of the city as well as blooming cherry blossoms in springtime. Enjoy a typical Morioka breakfast that often includes delicious fish and rice.

afternoon
:

After breakfast, visit the historic district of Nakoda, renowned for its traditional blacksmithing and artisanal crafts. Explore the local shops and enjoy the exquisite craftsmanship of handmade knives and tools. Don't miss trying out Morioka's famous cold noodles, wanko soba, at a local restaurant.

evening
:

As evening approaches, relax at one of the city's onsen (hot springs) to unwind from the day's activities. Choose a traditional ryokan offering authentic Japanese hospitality for your stay. Enjoy a multi-course kaiseki dinner featuring seasonal ingredients before retiring for the night.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
Coffee or tea$2-5
🚌Public transit day pass$7-15
🏨1-night mid-range hotel$60-120
🍱Bento lunch$6-12

Strengths and Weaknesses

  • Rich history and natural scenery
  • Safe, clean, and welcoming for travelers
  • Excellent seafood and soba traditions
  • Rural areas can be quiet and less English-friendly
  • Public transport outside cities can be slower or less frequent
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "すみません" - Excuse me / I'm sorry
  • "お願いします" - Please
  • "いくらですか" - How much is it?
  • "トイレはどこですか" - Where is the restroom?
  • "日本語が話せますか" - Do you speak Japanese?

Places to Visit in Iwate

Visit one of these nice places.

Chuson-ji Temple (Hiraizumi)

A UNESCO site renowned for the Golden Hall and its tranquil landscape gardens—spectacular in every season, especially autumn reds and spring blossoms.

Morioka Castle Site Park

Elevated park with open spaces and views over Morioka; ideal for cityscapes and sunset shots along the green hillside.

Jodogahama Beach

A picturesque coast with turquoise water, rocky outcrops, and sweeping sea views—great for wide-angle coastal photography.

Ryusendo Cave

One of Japan’s notable blue-lit caves near Kuji; the underground blue water and limestone formations create dramatic interior photos.

Kitakami Tenshochi Park

Riverside park along the Kitakami River with cherry blossoms in spring and vibrant foliage in autumn; a classic riverside photography spot.

Culinary Guide

Food in Iwate

Iwate’s cuisine emphasizes seafood from the Pacific, soba noodles, mountain vegetables, hearty soups, and local sake. Seasonal coastal produce and carefully brewed sake provide a flavorful complement to the region’s rustic charm.

Iwate Famous Food

Signature dishes, delicacies and famous food

Wanko Soba

Iconic Morioka specialty featuring many tiny bowls of soba served with dipping sauce and toppings; the fun challenge is to finish as many bowls as possible.

Must-Try!

Morioka Reimen

Chilled buckwheat noodles served in a light broth with toppings; a refreshing summer favorite with a Korean-inspired heritage.

Kaisen Don

A seafood donburi featuring fresh local catch (e.g., uni, tai, crab) served over rice in coastal towns; best enjoyed at seaside or market-side restaurants.

Food Markets

Explore local food markets

Coastal Morning Market

Coastal towns host markets with fresh seafood, grilled shellfish, and ready-to-eat snacks; early mornings are ideal for the best selection.

Morioka Central Market

A market area offering produce, local snacks, and soba-related treats; great for picking up edible souvenirs.

Kuji Market Street

Coastal market street with seafood stalls and regional produce; sample grilled fish and seasonal bites.

Climate Guide

Weather

Iwate experiences a humid continental climate with cold winters and warm summers. Coastal areas are tempered by the sea, while inland and mountainous areas see heavier snow in winter and more pronounced seasonal temperature swings. Rain is common in the shoulder seasons, and typhoons can affect summer months. Prepare for rapid weather changes in mountainous terrain and pack layers year-round.

How to Behave

Tips on cultural norms and respectful behavior

Shoes off indoors

Remove shoes when entering homes, temples, traditional inns (ryokan), and some shops; use slippers provided.

Quiet behavior in public

Speak softly on trains and in public spaces; avoid loud conversations and tipping as a gesture.

Respect at religious sites

Follow rituals and signs; don’t touch restricted artifacts; photograph may be restricted in certain areas.

Safety Guide

Safety

Iwate is generally very safe for travelers, with low crime rates and friendly locals. In winter, snow and icy roads can create hazards; check road conditions and allow extra travel time. When hiking or traveling in rural areas, carry water, a map, and a charged phone; be mindful of sudden weather changes in the mountains.

Tipping in Iwate

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan and is generally not expected in most service settings in Iwate. Excellent service is considered standard; simply pay the bill and say thank you (arigatou gozaimasu).

Payment Methods

Cash is widely accepted, especially in rural shops and markets. Major credit cards are accepted in cities and larger establishments. IC cards (like Suica) and mobile payments are increasingly common in urban areas and tourist spots.

Best Time to Visit

And what to expect in different seasons...

Spring

Mild days with cherry blossoms and fresh greenery; comfortable for outdoor strolling and temple visits.

Summer

Warm to hot with high humidity; early mornings and evenings are ideal for outdoor activities. Expect occasional rain and the early onset of festival season.

Autumn

Spectacular foliage along rivers and in the mountains; comfortable temperatures for hiking and photography.

Winter

Snowy landscapes, especially inland and in the mountains; prime time for skiing at Appi Kogen and tranquil hot springs ambiance.

Nightlife Guide

Iwate at Night

Nightlife in Iwate is generally low-key compared to larger urban centers. In Morioka, you’ll find cozy izakayas, local sake bars, and casual ramen shops clustered in the city center. Coastal towns offer seafood-centric eateries with a relaxed evening vibe. For a livelier night, head to urban hubs and their small clubs or karaoke bars, and enjoy seasonal festivals with lanterns and music when available.

Hiking in Iwate

Immerse in an unforgettable hike.

Hachimantai Mountain Trails

Alpine trails with panoramic views and seasonal wildflowers; suitable for multiple fitness levels.

Towada-Hachimantai National Park (nearby regions)

Extensive network of trails and volcanic landscapes offering dramatic scenery.

Airports

How to reach Iwate by plane.

Hanamaki Airport (IWK)

Nearest regional airport serving domestic flights; convenient access to Morioka and Hiraizumi by ground transport.

Misawa Airport (MSJ)

Coastal airport serving northern Iwate and Aomori; connects to major Japanese hubs and some regional destinations.

Sendai International Airport (SDJ)

Regional hub with broader international connections; reachable by rail or road for onward travel to Iwate.

Getting Around

Walkability

In Morioka and other urban cores, the city is fairly walkable with good pedestrian infrastructure. Rural and coastal towns are more car-dependent, so a rental car or local buses are useful for day trips.

Demographics

Explore demographics in this area.

Aging population

Like many rural areas in Japan, Iwate faces an aging demographic, with younger residents concentrated in urban centers.

Urban vs rural

Morioka and coastal towns have more developed services, while inland and rural areas maintain traditional communities and slower-paced life.

Popular Sports

Explore popular sports in region.

Baseball

Widely popular in schools and communities; local games and fan culture add to regional pride.

Soccer

Local teams and university clubs play across the prefecture; matches can be enjoyed in season.

Skiing and Snowboarding

Winter sports are strong in inland and mountainous areas, with Appi Kogen offering reliable snow and runs.

Transportation

Traffic

Public transport includes JR East rail lines and local buses. In cities, traffic is manageable, but rural areas rely on car travel. Winter conditions can cause delays; allow extra travel time and check forecasts for coastal and mountain routes.

Accomodations

Find the best place to stay when visiting Iwate.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options exist, including temple-inspired dishes and vegetable-forward meals. When ordering, ask for dashi (soup stock) without fish to accommodate vegetarians; many places can tailor dishes, or opt for soba with plain toppings and tofu-based bowls.

Health & Medical

Healthcare

Japan provides universal healthcare. In Iwate, major hospitals and clinics are concentrated in Morioka and larger towns; travelers should carry insurance and know local emergency numbers. English-speaking staff may be limited in smaller clinics, so plan accordingly.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide