Things To Do
in Seiyo

Small weekend markets in town where farmers sell fresh mikan, vegetables and occasional prepared snacks; great for tasting seasonal fruit.

Simple stalls near fishing ports selling grilled or raw seafood and small packaged fish snacks — ideal for quick, fresh bites.

Keep noise levels low in public places and be polite to locals; bowing and respectful language are appreciated.

Remove shoes when entering homes, some ryokan and certain traditional establishments; use provided slippers where offered.

Avoid littering, follow local signs and be respectful when photographing people or private property; ask permission before entering farms or private lands.

Follow onsen rules: wash before entering, no swimsuits, and be mindful of tattoos (some baths prohibit visible tattoos).

Tipping is not customary in Japan and can sometimes be awkward; excellent service is part of the job. For guided experiences or exceptional service, a small gift or sincere thanks is appropriate.

Cash (yen) is widely used—small shops, markets and rural businesses may be cash-only. Major credit cards are accepted at larger hotels and some restaurants, and IC transit cards are useful in cities but less helpful in rural areas. ATMs are available in post offices and convenience stores in bigger towns.

Mild temperatures and blossoming trees; ideal for hikes and outdoor photography. Cherry blossoms appear in lowland areas in March–April; unpredictable rain showers are possible.

Hot, humid weather with strong sunlight and the possibility of typhoons (mainly August–early September). Coastal areas are pleasant for swimming and water activities, but expect higher humidity and occasional heavy rain.

Comfortable temperatures and good visibility make this a favorite season; fall foliage in hills and mountains arrives from mid-October to November and citrus begins ripening late in the season.

Mild winters on the coast but colder in the mountains; snow is rare on the coast but possible inland — outdoor activities may be quieter, and onsen are particularly enjoyable.

Short to moderate hikes following river valleys and gorges with waterfalls and shaded forest sections; ideal for half-day outings and nature photography.

Network of trails in the nearby hills offering panoramic views, seasonal foliage and rural landscapes; routes vary in difficulty and are suitable for day hikes.

Japan's westernmost 2,000m-class peak located elsewhere in Ehime Prefecture — reachable by car as a longer day trip for experienced hikers seeking alpine terrain, dramatic ridgelines and shrine routes.

Gentle walking paths through mikan orchards and farmland offering relaxed strolls, especially scenic during blossom and harvest seasons.

Like many rural Japanese communities, Seiyo has an aging population with a high proportion of older residents and longstanding local families.

Local economy centers on agriculture (notably citrus) and fisheries, with many smallholder farmers and fishers preserving traditional practices.

Younger families and commuters live in town centers and travel to regional hubs for work or education.

Tourists and seasonal workers visit for fruit-picking, festivals and outdoor activities, increasing activity at certain times of year.

Baseball is extremely popular across Japan, including in Ehime — local high school games attract community support and are a vibrant part of regional sports culture.

Coastal and recreational fishing are common both as a pastime and livelihood; many locals fish from piers, boats and rivers.

Outdoor pursuits in the hills and mountains draw hikers and runners, especially in spring and autumn when conditions are pleasant.

Some coastal stretches are used for surfing, kayaking and other watersports when conditions permit.