Things To Do
in Setouchi

Setouchi, Japan sits around the Seto Inland Sea, a mosaic of islands and coastal towns connected by ferries and bridges. The region is renowned for contemporary art enclosures on Naoshima, Teshima, and Inujima, as well as tranquil villages and seafood-rich cuisine. Visitors can hop between islands to experience architecture by Ando, sea views, and nature hikes.

The climate is mild with distinct seasons that color the islands from cherry blossoms to autumn foliage.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day by visiting the iconic Okayama Castle, known for its striking black exterior and beautiful gardens. Afterward, take a leisurely stroll through the Okayama Korakuen Garden, one of Japan's three great gardens, where you can admire seasonal flowers and serene landscapes. Don't forget to grab a traditional Japanese breakfast at a nearby café, featuring fresh local produce.

afternoon
:

In the afternoon, explore the historical district of Kurashiki, where you can wander along the picturesque canals lined with traditional merchant houses. Visit the Ohara Museum of Art, showcasing both Western and Japanese art, and immerse yourself in the unique cultural ambiance of this charming town. Enjoy lunch at a local eatery, sampling Okayama's famous barazushi, a type of sushi served on a bed of rice.

evening
:

As the sun sets, head back to Okayama to experience the vibrant nightlife in Korakuen Street. Choose from a variety of izakayas (Japanese pubs) where you can indulge in local sake and delicious small plates. End your evening with a relaxing walk through the illuminated gardens of Okayama Korakuen, offering a magical atmosphere under the stars.

day 2
Island Hopping in the Seto Inland Sea
morning
:

Begin your day with a ferry ride from Uno Port to Naoshima Island, renowned for its contemporary art museums and installations. Upon arrival, visit the Benesse House Museum, where art and nature blend seamlessly in a stunning coastal setting. Take time to explore the outdoor art installations scattered across the island, including the famous pumpkin by Yayoi Kusama.

afternoon
:

After lunch at a local café on Naoshima, take the short ferry ride to Teshima Island to explore the Teshima Art Museum, a unique architectural marvel that harmonizes with its surroundings. Enjoy the tranquil atmosphere as you walk through the lush landscapes, discovering more art installations along the way. Spend some time lounging at the beach before catching the ferry back.

evening
:

Return to Naoshima for a delightful dinner at one of the island's seafood restaurants, savoring fresh catches of the day. As night falls, take a stroll along the waterfront and enjoy the calmness of the sea under the moonlight. If time permits, visit the Chichu Art Museum, which stays open late, and marvel at the works of Monet and other masters.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
🚆One-day local transport pass$3-8
Coffee or tea in a cafe$3-6
🎟️Museum or gallery entry$8-20
🏨Mid-range hotel per night$90-150

Strengths and Weaknesses

  • World-class island art and architecture, especially Naoshima, Teshima, and Inujima.
  • Calm, scenic natural beauty with seafood-rich cuisine.
  • Ferries can be weather-sensitive and schedules may vary.
  • Limited nightlife and some island facilities close seasonally.
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "すみません" - Excuse me / I'm sorry
  • "英語を話せますか?" - Do you speak English?
  • "いくらですか?" - How much is this?
  • "トイレはどこですか?" - Where is the bathroom?

Places to Visit in Setouchi

Visit one of these nice places.

Naoshima Pumpkin (Yellow Pumpkin) by Yayoi Kusama

Iconic sculpture on the harbor that provides a vibrant contrast against blue water and boats.

Chichu Art Museum garden

A serene outdoor space with sea views and carefully framed lines that complement the museum’s architecture.

Honmura Art House Projects

A cluster of renovated traditional houses turned into contemporary art installations, ideal for architectural photography.

Kankakei Gorge (Shodoshima)

Dramatic limestone cliffs and turquoise water; best captured from elevated viewpoints along the trails.

Benesse House and sea-facing decks

Ando-designed architecture with sweeping sunsets over the Seto Inland Sea.

Culinary Guide

Food in Setouchi

The Setouchi region blends seafood-forward flavors with island produce and olive oil from Shodoshima, offering simple, vibrant dishes that highlight the sea and local farms.

Setouchi Famous Food

Signature dishes, delicacies and famous food

Sanuki Udon

Thick, chewy udon served in a light dashi broth; a regional staple best savored in Takamatsu and nearby towns.

Must-Try!

Katsuo no Tataki

Lightly seared skipjack tuna with garlic chips and citrus ponzu, a bright, smoky-tart favorite.

Seafood Donburi

Rice bowls topped with fresh local catches such as mackerel, sea bream, and sashimi-grade seafood.

Shodoshima Olive Oil Dishes

Dishes finished with local olive oil—grilled fish, salads, and bread that showcase olive flavors.

Food Markets

Explore local food markets

Fishermen’s stalls by the harbors (Takamatsu/Marugame)

Seasonal grilled seafood, fried snacks, and simple bowls near the water’s edge.

Morning market stalls

Fresh produce, pickles, snacks, and small ready-to-eat bites offering a glimpse of daily island life.

Climate Guide

Weather

Setouchi has a humid subtropical climate with hot summers and mild winters. Summers bring humidity and occasional typhoons; winters are cool but rarely harsh. Spring and autumn offer comfortable temperatures and sea breezes, making island hopping especially enjoyable.

How to Behave

Tips on cultural norms and respectful behavior

Shoes off in homes and certain spaces

Remove shoes when entering homes and some traditional spaces; use provided slippers where offered.

Quiet behavior in public spaces

Speak softly on trains and buses; maintain a respectful demeanor around sacred sites and residential areas.

Respect for queues and personal space

Line up patiently for ferries, buses, and attractions; avoid pushing and loud behavior.

Safety Guide

Safety

Japan is exceptionally safe for travelers. Standard precautions apply: monitor currents when swimming, keep belongings secure in markets, and use official transport and taxis. Medical facilities are available in Takamatsu, Okayama, and major towns; carry travel insurance and keep essential prescriptions with English documentation.

Tipping in Setouchi

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan; if given, do so discreetly or simply show appreciation with a polite thank you.

Payment Methods

Cash is widely accepted; credit cards are common in towns, museums, and hotels; IC cards and contactless payments are increasingly available in larger areas; some smaller eateries may be cash-only.

Best Time to Visit

And what to expect in different seasons...

Spring

Pleasant coastal temperatures; blooming cherry blossoms along ports and towns; ideal for walking and island hopping.

Summer

Warm and humid with frequent sea breezes; typhoon risk in late summer; water activities and outdoor art experiences are popular.

Autumn

Comfortable temperatures and clear skies; vibrant coastal hues and fewer crowds—great for photography and cycling.

Winter

Mild by national standards, cooler evenings; some ferries may be limited; seafood and cozy inns are appealing.

Nightlife Guide

Setouchi at Night

The Setouchi nightlife is low-key, centered around seaside izakayas, craft bars, and quiet cafés. In towns like Takamatsu and on the harbor promenades, you’ll find small venues serving local sake and fresh seafood, typically with a relaxed, non-party atmosphere. Seasonal events and art installations illuminate harbors at night, offering a peaceful, reflective after-dark experience.

Hiking in Setouchi

Immerse in an unforgettable hike.

Kankakei Gorge (Shodoshima)

A dramatic gorge with stair paths, viewpoints, and river scenery; challenging sections reward hikers with sweeping coastal views.

Naoshima hillside trails

Moderate trails connecting art installations with sea vistas and pine groves.

Mujin-to-Teshima coast trails

Coastal paths around Teshima with quiet beaches and photo opportunities.

Airports

How to reach Setouchi by plane.

Takamatsu Airport (TAK)

Main gateway to the Setouchi region; frequent flights to Tokyo, Osaka, and other cities; connected to the city by bus and taxi.

Okayama Airport (OKJ)

Gateway to the southern Seto region; express trains link to Okayama city and onward to Takamatsu.

Hiroshima Airport (HIJ)

Accessible option with connections to the western Seto area; longer transfer to Takamatsu area.

Osaka Kansai International Airport (KIX)

Major international hub nearby; feasible for travelers combining Kansai with Setouchi via rail or bus.

Getting Around

Walkability

Town centers like Takamatsu offer good walkability with compact historic districts; however, some island villages require buses or bicycles. Ferries connect islands rather than letting you walk between them, so plan transit in advance.

Demographics

Explore demographics in this area.

Local residents

Aging population in rural areas with a strong tradition of fishing, farming, and small-scale crafts.

Tourists

Domestic and international visitors drawn to art islands and coastal scenery, especially in spring and autumn.

Popular Sports

Explore popular sports in region.

Baseball

A popular pastime in schools and local leagues; you’ll see baseball fields in coastal towns.

Soccer

Local clubs and school teams; urban and coastal towns have fields and casual matches.

Maritime activities

Kayaking, stand-up paddleboarding, and sailing are common along island coastlines.

Transportation

Traffic

Ferries are the main form of inter-island transport; in towns, buses and taxis cover routes between ports and attractions. Car rental is available on larger islands (e.g., Shodoshima) but not as convenient on smaller islands; plan ferry schedules in advance and expect delays during peak seasons or typhoon events.

Accomodations

Find the best place to stay when visiting Setouchi.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Dashi stock is common in many dishes; look for tofu, vegetables, and rice bowls, and ask for fish-free options with advance notice.

Health & Medical

Healthcare

Healthcare is available in Takamatsu and Okayama with hospitals and clinics; travel insurance is recommended; carry prescription medicines with English documentation; emergency numbers: 119 for ambulance and 110 for police.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide