Things To Do
in Assis

Assis is a charming inland city in western São Paulo state, nestled among fields and gentle hills. The town blends historic architecture with a modern, friendly vibe that welcomes visitors. Its lively markets, eateries, and cultural events reflect a strong agricultural heritage.

Surrounded by rural scenery, Assis offers easy day trips, river views, and crafts that showcase interior Brazil.

Day Trips

Spend a day exploring around

day 1
Exploring the Historic Center
morning
:

Begin your journey by wandering through the charming streets of Assis, soaking in the rich history and architecture of its historic center. Visit the beautiful Igreja Matriz de São Francisco and admire its stunning artworks. Don’t forget to grab a coffee at a local café while observing the daily life of the town.

afternoon
:

In the afternoon, head to the Museu de História e Folclore, where you can learn about the local culture and folklore of the region. Enjoy a leisurely walk in the nearby Praça dos Três Poderes, immersing yourself in the lively atmosphere. A visit to local artisan shops will provide unique souvenirs and gifts.

evening
:

As the sun sets, find a cozy restaurant to savor traditional Brazilian cuisine, such as feijoada or a delicious grilled meat platter. The vibrant nightlife begins to stir, offering live music in several venues around town. Experience the friendly ambiance as locals gather to enjoy the evening.

day 2
Nature and Views
morning
:

Kickstart your day with a hike to the nearby Serra do Mar, where the breathtaking views of the valleys will leave you in awe. The crisp morning air is perfect for birdwatching and capturing stunning photographs of the regional flora and fauna. The tranquility of nature will rejuvenate your spirit.

afternoon
:

After the hike, enjoy a packed picnic lunch at one of the scenic spots. Spend the afternoon exploring the diverse ecosystems and perhaps visiting waterfalls in the surrounding area. This is an excellent opportunity for some quiet time or engaging in light outdoor activities.

evening
:

Conclude your day by returning to Assis, where you can visit a local market to appreciate regional handicrafts and fresh produce. A leisurely dinner at a family-run restaurant will provide a chance to taste local specialties. Enjoy the peaceful evening atmosphere as you stroll through the quiet town streets.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$5-8
Coffee in cafe$1-2
🥗Meal for two at mid-range restaurant$25-40
🚕Short taxi ride$3-8
🏨Budget hotel per night$25-50

Strengths and Weaknesses

  • Friendly locals and a relaxed, safe feel in the city center
  • Strong culinary traditions and accessible day trips
  • Good value for money with regional charm
  • Limited nightlife compared to big cities
  • Smaller selection of high-end dining and international brands
  • Transportation options can be less frequent outside peak hours
  • "Por favor" - Please
  • "Obrigado/Obrigada" - Thank you
  • "Quanto custa?" - How much does it cost?
  • "Onde fica o banheiro?" - Where is the bathroom?
  • "Fala inglês?" - Do you speak English?
  • "Eu não entendo" - I don't understand

Places to Visit in Assis

Visit one of these nice places.

Praça Rui Barbosa

The central square with historic buildings and a church spire, ideal for dawn or twilight shots and candid street scenes.

Igreja Matriz de Assis

A prominent church with a recognizable facade; great for architectural detail and exterior portraits.

Mirante do Centro

A viewpoints area offering city panoramas, especially picturesque at sunset.

Parque Ecológico de Assis

Green spaces, ponds, and walking trails that provide natural backdrops and reflections.

Lago Municipal

Calm waters and tree-lined shores suitable for tranquil landscape and reflection shots.

Culinary Guide

Food in Assis

Assis sits in the interior of São Paulo, where farm-to-table ingredients and family recipes define the dining scene. Expect hearty, comforting dishes and home-style preparations that emphasize fresh produce, beans, and cassava. Local eateries range from casual cantinas to family-run spots with daily specials. In addition to traditional meals, you’ll find simple, delicious snacks and sweets at markets and cafes.

Assis Famous Food

Signature dishes, delicacies and famous food

Virado à paulista

A classic combo of rice, beans, fried eggs, greens, and pork, often served with pork scraps or extra sides.

Must-Try!

Feijoada

A hearty black bean stew with pork, typically served with rice, farofa, kale, and orange slices.

Peixe assado com mandioca

Grilled or roasted fish paired with cassava (mandioca) and a light sauce.

Pão de queijo

Cheese-filled Brazilian yuca flour rolls, a popular snack or breakfast option.

Food Markets

Explore local food markets

Mercado Municipal de Assis

A traditional market offering fresh produce, cheeses, breads, and ready-to-eat snacks; a great place to observe everyday life and sample local bites.

Feira livre de Assis

Weekly street market where vendors sell produce, regional specialties, and homemade treats; ideal for a quick, flavorful lunch.

Climate Guide

Weather

The region has a tropical-subtropical interior climate with hot summers and mild winters. Rainy periods typically occur in the warmer months, especially after storms in the afternoon, while winters are cooler and relatively dry. Humidity is common year-round, influencing the feel of the heat in summer. Overall, plan for variability and carry layers for mornings and evenings.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A handshake is common; address people politely as Senhor/Senhora (Mr./Ms.) or use first names with a friendly tone once rapport is established.

Politeness and conversations

Be patient in queues, use polite language, and show appreciation for hospitality. Avoid discussing sensitive topics in initial meetings.

Personal space and modesty

Dress modestly in religious or formal spaces; ask before taking photos of people, especially in markets or religious sites.

Safety Guide

Safety

Assis is generally safe in central and tourist-friendly areas, but always stay aware of your surroundings in crowded markets and at night. Guard valuables, use reputable transport options after dark, and keep copies of important documents. If you travel to rural areas, inform someone of your plans and carry a basic first-aid kit and water.

Tipping in Assis

Ensure a smooth experience

Tipping Etiquette

Tipping in Brazil is appreciated but not mandatory. In restaurants, leaving optional 5-10% for good service is common; you can simply round up the bill. For street vendors and markets, tipping is not expected.

Payment Methods

Cash (Brazilian real, BRL) and cards are widely accepted. Most shops and restaurants take debit/credit cards; contactless payments are common. ATMs are available in town centers.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and often humid with frequent afternoon showers. Carry water, wear light clothing, and plan outdoor activities for early mornings or late afternoons to avoid peak heat.

Autumn

Milder days with cooler evenings. This is a comfortable period for walking tours and outdoor markets, with occasional rain showers.

Winter

Cooler and drier air with pleasant daytime temperatures. Layers are useful, especially in the mornings and evenings; mornings can feel chilly.

Spring

Warming temperatures and rising humidity; ideal for city strolls, parks, and outdoor photography as flowers begin to bloom.

Nightlife Guide

Assis at Night

Assis offers a relaxed nightlife with local bars and casual venues where you can try regional beers and caipirinhas. Expect friendly conversation, music ranging from samba to MPB, and small live performances rather than a large club scene. Many spots close a bit earlier than big cities, creating a cozy evening atmosphere.

Hiking in Assis

Immerse in an unforgettable hike.

Local nature trail near Assis

A short loop through parklands and countryside; suitable for easy hikes and wildlife watching.

Rural scenic route trail

A longer route that passes farms and small streams, offering quiet, pastoral landscapes a short drive from the city.

Airports

How to reach Assis by plane.

São Paulo Guarulhos International Airport (GRU)

Major international gateway offering flights to domestic and international destinations; about a 3-5 hour drive to Assis depending on traffic.

São Paulo Congonhas Airport (CGH)

Primary city airport with strong domestic connections; convenient for quick inbound flights to the region, roughly 4-5 hours by road depending on conditions.

Ribeirão Preto Leite Lopes Airport (RAO)

Regional airport serving the interior; useful for faster connections if flying into the interior of São Paulo state before traveling to Assis.

Getting Around

Walkability

The city center is compact and walkable, with many attractions close to each other. Some residential neighborhoods require short rides to reach, and sidewalks can vary in width. If you stay near the core, most sights are reachable on foot, with occasional rides for distant spots.

Demographics

Explore demographics in this area.

Urban professionals and students

A steady base of educated residents and university students contributing to a youthful energy.

Families and retirees

Many long-term residents value community services, parks, and local markets.

Rural outskirts

Nearby agricultural communities that maintain traditional practices and sourcing for local markets.

Popular Sports

Explore popular sports in region.

Futebol (soccer)

The most popular sport in town and across Brazil; local matches and casual games are common in parks and schools.

Basketball

Played in neighborhood courts and community centers; pickup games are common in the evenings.

Volleyball

A favored sport in schools and clubs, with indoor and outdoor courts available in parks.

Transportation

Traffic

Traffic in Assis is generally light outside the central commercial areas. In peak hours, expect slower movement on main corridors and limited parking in busy markets. Public bus routes connect key neighborhoods, and ride-sharing services are increasingly available for longer or night trips.

Accomodations

Find the best place to stay when visiting Assis.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many dishes can be adapted; look for beans, rice, salads, and fried plantains. When ordering, ask for sem carne or sem bacon and request meat-free preparation.

Health & Medical

Healthcare

Assis has municipal and private healthcare facilities accessible to residents and visitors. Public healthcare (SUS) covers many basic services, while private clinics offer quicker access for some specialties. Travelers should have travel insurance and carry important medical information.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide