Things To Do
in Matão

Matão is a small inland city in the interior of São Paulo state, known for agriculture and a relaxed pace of life. The city sits amid fertile farmlands and a warm, friendly community. Visitors are drawn to its markets, simple Brazilian eateries, and rural landscapes just beyond the city center.

With easy access to larger regional hubs, Matão serves as a calm base for exploring the São Paulo countryside.

Day Trips

Spend a day exploring around

day 1
Heritage Trail
morning
:

Begin with freshly baked pão de queijo and coffee at a family-run padaria in the historic center. Explore the Museu Histórico e Pedagógico to learn about Matão’s founding and cultural legacy. Wander along Praça 9 de Julho, admiring colonial-era architecture and local street art.

afternoon
:

Enjoy a traditional lunch of feijoada at a nearby restaurant popular with residents. Visit the Catedral São José to appreciate its stained-glass windows and serene atmosphere. Take a guided walking tour through downtown to discover hidden plaques and anecdotes about the city’s pioneers.

evening
:

Dine al fresco at a riverside churrascaria, sampling churrasco and regional side dishes. Attend a live samba performance at a local bar to experience Matão’s musical soul. Finish the night with a leisurely stroll under the lamplit trees of Praça da Bandeira.

day 2
Coffee Plantation Experience
morning
:

Drive to a nearby coffee fazenda for a hands-on roasting workshop alongside expert baristas. Learn about the stages of coffee production, from picking cherry ripeness to drying. Sip freshly brewed espresso as you overlook rolling fields of coffee plants.

afternoon
:

Join a guided farm tour on horseback or by tractor to learn sustainable cultivation methods. Participate in a cupping session to distinguish flavor notes in different bean varieties. Enjoy a farm-style picnic featuring local cheeses, breads, and freshly pressed juices.

evening
:

Return to Matão for a cozy dinner at a café known for coffee-infused desserts. Try a mocha panna cotta or coffee tiramisu prepared by a master patissier. Cap off the night with a walk through illuminated coffee plant-themed art installations at a cultural center.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$6-12
🚍One-way public transport ticket$0.60-0.90
🏨Hotel room (per night)$25-60
Coffee$1-2
🎟️Museum/attraction admission$2-6

Strengths and Weaknesses

  • Relaxed pace of life
  • Affordability and friendly locals
  • Close proximity to rural landscapes and markets
  • Limited public transport outside the city center
  • Fewer tourist facilities and English speakers
  • "Oi" - Hi
  • "Por favor" - Please
  • "Obrigado/Obrigada" - Thank you
  • "Quanto custa?" - How much does it cost?
  • "Onde fica o banheiro?" - Where is the bathroom?

Places to Visit in Matão

Visit one of these nice places.

Praça da Matriz

Central square framed by the city church and palm trees, ideal for morning light and candid street photography.

Ribeirão Promenade

Riverfront walkway with reflections, birds, and locals enjoying the outdoors, especially at sunset.

Culinary Guide

Food in Matão

Matão's cuisine reflects interior São Paulo traditions: hearty rice and beans, fresh produce, and simple grilled meats, with coffee and pão de queijo a constant presence.

Matão Famous Food

Signature dishes, delicacies and famous food

Feijoada Paulista

A lighter, regional version of feijoada featuring pork and black beans served with rice and farofa.

Must-Try!

Pirão com Peixe

Cornmeal-based fish stew, a comforting staple you’ll find in riverside eateries.

Churrasco Regional

Assorted grilled meats with farofa and vinagrete, popular at churrascarias and homes alike.

Food Markets

Explore local food markets

Mercado Municipal de Matão

Historic market offering fresh produce, cheeses, pão de queijo, and regional snacks.

Climate Guide

Weather

Matão experiences a tropical-like interior climate with hot summers and mild winters, a defined wet season in the warmer months, and comfortable conditions outside peak heat.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A handshake or a kiss on the cheek among friends; use polite language and a friendly tone.

Safety Guide

Safety

Petty theft can occur in crowded areas; keep valuables secure and be aware of pickpockets. Use trusted transportation, especially at night, and stay in well-lit, populated areas.

Tipping in Matão

Ensure a smooth experience

Tipping Etiquette

Tipping is appreciated but not mandatory; rounding up the bill or leaving 5-10% for good service is common.

Payment Methods

Credit and debit cards are widely accepted; many places also accept PIX or cash; some smaller shops may be cash-only.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and humid with frequent showers in the afternoon; carry water and a light rain jacket.

Winter

Milder daytime temperatures with cooler evenings; humidity remains common but rainfall is less frequent.

Nightlife Guide

Matão at Night

The nightlife in Matão is low-key, with family-friendly bars and small live-music venues in the city center. Expect a relaxed atmosphere and earlier closing times than larger cities; local bands and DJs often perform on weekends.

Hiking in Matão

Immerse in an unforgettable hike.

Trilhas do Cerrado em áreas rurais próximas

Short to moderate hikes through cerrado landscapes with native flora and birdlife.

Airports

How to reach Matão by plane.

Ribeirão Preto Leite Lopes Regional Airport (RAO)

Nearest major airport with regional flights; about 1-1.5 hours by car.

São José do Rio Preto Airport (SJP)

Larger airport with more flight options; about 1.5-2 hours by car.

Getting Around

Walkability

The historic center is walkable with most sights within a short stroll; beyond the center, some areas require a short drive or taxi.

Demographics

Explore demographics in this area.

Young families

Many families reside in Matão, contributing to a safe, community-focused atmosphere.

Rural workers and farmers

Agricultural workers are a visible part of the local culture and economy.

Popular Sports

Explore popular sports in region.

Soccer (Football)

The most popular sport; local teams and matches are common in community leagues.

Transportation

Traffic

Roads within Matão are generally manageable; car and bus travel to nearby towns is common; traffic can increase on weekends near markets and events.

Accomodations

Find the best place to stay when visiting Matão.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

In Matão, options include beans, rice, salads, and grilled vegetables; ask for 'sem carne' and 'sem queijo' when ordering; many places can adjust dishes to vegetarian style.

Health & Medical

Healthcare

Basic healthcare facilities are available in Matão, including clinics and a city hospital; for major emergencies, traveling to larger cities like Ribeirão Preto or São José do Rio Preto is common.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide