Things To Do
in Videira

Videira is a scenic city in Santa Catarina’s highlands known for its wine culture and lush countryside. It blends European-influenced cuisine and architecture with friendly Brazilian hospitality. The surrounding hills, vineyards, and rivers create a relaxed backdrop for outdoor adventures and day trips.

Visitors can savor regional wines, explore historic streets, and enjoy nature at a comfortable, easy pace.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day with a leisurely stroll through the charming streets of Videira's historic center, where colonial architecture tells the story of the town's rich past. Visit the Igreja Matriz, a beautiful church that stands as a centerpiece of the plaza, and admire its intricate designs. Stop by a local café for a delicious Brazilian breakfast, featuring fresh pão de queijo and strong coffee.

afternoon
:

After lunch, explore the local artisan shops that showcase handcrafted goods and souvenirs unique to the region. Don't miss the chance to visit the Museu de Videira, where you can learn about the town's history and cultural heritage through fascinating exhibits. As you wander, enjoy the vibrant atmosphere and perhaps chat with friendly locals who are eager to share their stories.

evening
:

As the sun sets, find a cozy restaurant to indulge in traditional Italian cuisine, reflecting the immigrant influences in Videira. Savor a glass of local wine, made from the vineyards that flourish in the surrounding countryside. End your evening with a leisurely walk along the lit streets, soaking in the ambiance of this quaint town.

day 2
Vineyard Tours and Tastings
morning
:

Embark on a scenic drive to the nearby vineyards that dot the landscape surrounding Videira, known for their quality wines. Start with a guided tour of one of the most renowned vineyards, where you'll learn about the winemaking process from grape to bottle. Enjoy a sampling of their finest wines, paired with local cheeses and charcuterie.

afternoon
:

After your vineyard tour, visit a second winery famous for its sparkling wines, where you can participate in a more extensive tasting experience. Here, you’ll gain insights into the unique terroir and climate that contribute to the region’s exceptional vintages. Take a moment to stroll through the vineyard, enjoying the beautiful vistas of rolling hills and grapevines.

evening
:

Return to Videira for dinner at a local trattoria, where you can enjoy dishes made with fresh, local ingredients. Pair your meal with a bottle of wine from one of the vineyards you visited earlier, enhancing the experience. As the evening winds down, consider taking a nightcap at a bar that features live music, celebrating the local culture.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$8-12
Coffee or snack$2-4
🚕Taxi ride (short distance)$3-6
🥗Three-course meal for two (mid-range)$25-40
🏨Mid-range hotel room per night$60-120

Strengths and Weaknesses

  • Wine country atmosphere and friendly people
  • Compact size makes it easy to explore on foot
  • Limited nightlife compared to larger cities
  • Some services may have limited English support
  • "Olá, você fala inglês?" - Hello, do you speak English?
  • "Quanto custa?" - How much does it cost?
  • "Onde fica o banheiro?" - Where is the bathroom?
  • "Eu gostaria de água sem gás." - I would like still water.
  • "Pode me ajudar?" - Can you help me?

Places to Visit in Videira

Visit one of these nice places.

Praça Marechal Floriano Peixoto

Historic square with a fountain, pastel-colored façades, and views of the town clock—great for wide-angle and street photography.

Vinhedos Vista Panorâmica

Panoramic vineyard views with rolling hills, especially photogenic at sunrise or sunset.

Mirante do Morro das Palmeiras

Hilltop viewpoint offering a sweeping panorama of Videira and surrounding valleys.

Ribeirão Alvorada Walk

Riverbank trail with reflections, birds, and soft light along the water—ideal for tranquil transportive shots.

Culinary Guide

Food in Videira

Videira’s cuisine showcases a mix of hearty Brazilian flavors with European influences from Italian and German heritage. Wine is deeply integrated into meals, and seasonal produce from valley farms adds freshness to many plates.

Videira Famous Food

Signature dishes, delicacies and famous food

Pinhão assado

Roasted pine nuts (pinhões) often enjoyed as a snack or integrated into dishes; a seasonal specialty paired with local wines.

Must-Try!

Truta grelhada com arroz e salada

Grilled trout from local rivers served with rice and fresh salad, a common countryside dish near vineyards.

Churrasco com polenta

Grilled meats served with creamy polenta, a rustic staple found in many eateries around the valley.

Food Markets

Explore local food markets

Mercado Municipal de Videira

Central market offering produce, cheeses, breads, and ready-to-eat snacks; a good place to sample regional ingredients.

Feiras de rua aos sábados

Weekly street stalls with local snacks, crafts, and informal dining options—great for quick bites and people-watching.

Climate Guide

Weather

The region has a temperate climate with warm summers and cooler winters due to its highland location. Rainfall is fairly distributed through the year, with wetter periods in spring and autumn. Pleasant evenings year-round make outdoor dining and strolls enjoyable.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

A handshake is common; among friends, a cheek kiss may be used. Use formal titles with unfamiliar people until casual familiarity is established.

Punctuality and hospitality

Politeness and punctuality are valued; guests are often offered food or drink as a sign of hospitality.

Safety Guide

Safety

Videira is generally safe for visitors. As in any city, remain aware of petty theft in crowded areas and secure valuables. Use reputable transport late at night and avoid poorly lit areas after dark.

Tipping in Videira

Ensure a smooth experience

Tipping Etiquette

Service charges may be included in some restaurants; if not, a tip of 5-10% for good service is common in Brazil.

Payment Methods

Cash and cards are widely accepted; Pix is widely used for instant transfers and is common for quick payments.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot days with afternoon showers possible; carry water, sunscreen, and a light layer for cooler evenings.

Winter

Cooler temperatures, especially at night; layers recommended. Wine harvest activities may begin in early winter.

Spring

Mild temperatures and blooming vines create vibrant scenery; great for outdoor dining and hiking.

Autumn

Wine harvest season with pleasant weather and colorful landscapes; ideal for winery tours and photography.

Nightlife Guide

Videira at Night

Videira’s nightlife is relaxed and wine-centered, with cozy bars, wine bars, and live acoustic performances in the evenings. It’s more about conversation, local wines, and regional snacks than large club scenes.

Hiking in Videira

Immerse in an unforgettable hike.

Trilha do Mirante do Morro das Figueiras

Moderate ridge trail with city and valley views, popular for sunrise hikes.

Trilha das Vinícolas

Gentle vineyard-side trail connecting several wineries with scenic overlooks.

Cascata do Rio do Peixe

Waterfall trail along a river; a refreshing half-day hike with shaded sections.

Airports

How to reach Videira by plane.

Hercílio Luz International Airport (FLN)

Florianópolis airport, a longer drive but connected to major routes and national flights.

Chapecó / Serafina Corrêa Airport (XAP)

Chapecó Regional airport, closer to western Santa Catarina with regional connections.

Navegantes International Airport (NVT)

Navegantes near Itajaí; provides broader domestic and international connections.

Getting Around

Walkability

Videira is walker-friendly in the historic center, with most sights and cafés within a short stroll. A car is helpful for countryside trips to vineyards and trails outside the city core.

Demographics

Explore demographics in this area.

Descendants of European immigrants

Strong Italian and German heritage influences local culture, cuisine, and family names.

Local Brazilian communities

A mix of regional Brazilian backgrounds living in the area.

Popular Sports

Explore popular sports in region.

Football (soccer)

The most popular sport with local matches and community leagues.

Futsal

Indoor version of soccer played in community centers and gyms.

Cycling

Popular on rural roads and in hillside routes among vineyards.

Transportation

Traffic

Traffic is typical for a mid-size city: light to moderate congestion in core areas during peak hours. Public transit exists but many visitors rely on car rentals or taxis to reach wineries and rural spots. Main routes are well maintained, with occasional detours on less developed rural roads.

Accomodations

Find the best place to stay when visiting Videira.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many restaurants offer vegetarian options; look for salads, grilled vegetables, pastas, and cheese-based dishes. When in doubt, ask for a vegetable-forward plate or a pasta with olive oil and garlic.

Health & Medical

Healthcare

Healthcare includes local clinics and a regional hospital; public SUS facilities handle basic care, with private clinics offering shorter wait times. For specialty care or emergencies, travel to larger centers may be necessary. English-speaking staff can be limited; a translation app is useful.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide