Things To Do
in São José do Norte

Shrimp served fried, sautéed in garlic and butter, or in stews; try local shrimp at kiosks and seafood restaurants along the waterfront.

Must-Try!

Freshly caught fish, typically breaded and fried, served with rice, salad and farofa; commonly found at family-run restaurants.

A comforting stew made with local fish, tomatoes and local seasonings—often prepared at home or in traditional eateries.

Rice cooked with a mix of seafood—shrimp, clams and fish—rich and flavor-packed; a great group dish to order.

Morning fish markets near the quay where fishermen sell the day's catch; great for buying fresh seafood or sampling simple snacks like fried fish portions and pastel with seafood fillings.

Small kiosks and bakeries around the central square selling baked goods, coffee and quick snacks—good for breakfast or a late-afternoon pastry.

A friendly handshake is common; among acquaintances a single kiss on the cheek (right side) or a hug may occur. Use polite greetings like 'bom dia' (good morning) and 'boa tarde' (good afternoon).

The town moves at a relaxed pace—shops may close midday; be patient, polite and flexible with schedules and service times.

Casual, modest dress is appropriate; remove hats in churches and behave respectfully in religious and family settings. Public displays of anger or loud confrontation are frowned upon.

Portuguese is the language; basic phrases in Portuguese are appreciated. Older residents and locals may not speak English.

Tipping is modest: about 10% in restaurants if service is not included on the bill; small change or rounding up for taxi drivers and porters is appreciated but not mandatory. For tour guides or exceptional service, leave a small tip in cash.

Cash (Brazilian real) is widely used, especially at fish markets, small restaurants and kiosks; credit/debit cards are accepted at larger restaurants, hotels and some shops, but card acceptance can be inconsistent—carry enough cash for markets and remote vendors. ATMs are available in town but may have limited hours; plan accordingly.

December–February: Warm to hot temperatures, more tourists on weekends, good beach and boating weather; expect stronger sun, occasional storms and higher humidity—bring sun protection and insect repellent.

March–May: Mild temperatures, calmer seas, pleasant conditions for birdwatching and outdoor walks; migratory birds may be present and crowds thin out.

June–August: Cooler temperatures with chilly nights and brisk winds; fewer tourists and quieter town life—pack layers and a windproof jacket, as temperatures can drop and mornings may be foggy.

September–November: Warming weather, flowering vegetation and increased bird activity; showers begin to increase toward late spring and sunlight becomes more reliable for photography.

Vegetarian options are limited but increasingly available in cafés and some restaurants—look for salads, rice/bean combinations, omelettes and vegetable stews. Bring snacks or plan ahead if you need a wide variety of meat-free options.

Vegan choices are sparse outside of larger cities; communicate clearly (in Portuguese if possible) and ask for rice, beans, salads and vegetable sides without butter or cheese. Carry staples if you have strict requirements.

Gluten-free awareness is growing but cross-contamination is possible; simple grilled fish and plain rice are generally safe, but verify with staff at restaurants.

Seafood is central to the cuisine—if you have shellfish or fish allergies, explain them in Portuguese and choose vegetarian or meat dishes, though options may still be limited.