Things To Do
in São Paulo
São Paulo is Brazil's largest metropolis and the country's financial and cultural heart, known for its skyscrapers, diverse neighborhoods, and nonstop energy. The city is a melting pot of cultures — with strong Italian, Japanese, Arab, African and other immigrant influences reflected in its food, festivals and communities. World-class museums, galleries, parks and street art sit alongside frenetic commercial avenues and dense residential blocks.
Visitors should expect big-city crowds, excellent dining and nightlife, and short escapes to nearby nature within a couple of hours' drive.
Day Trips
Spend a day exploring around
Begin with sunrise at Avenida Paulista, exploring the São Paulo Museum of Art (MASP) and its iconic architecture. Stop for a freshly brewed coffee at a sidewalk café and soak in the bustling urban energy. Wander the nearby bike paths and watch city dwellers start their day among skyscrapers.
Head to Ibirapuera Park for a leisurely stroll through its vast green spaces and modern pavilions. Visit the Afro Brazil Museum and the São Paulo Art Biennial building to dive into local culture. Pause at a lakeside bench for an energizing snack under towering trees.
Discover Vila Madalena’s vibrant nightlife with dinner at a cozy bistro serving feijoada and regional specialties. Explore live samba and jazz clubs tucked down colorfully painted alleys. Cap the night with caipirinhas shared with new friends at a hidden bar.
Start the day in Sé Square, admiring São Paulo Cathedral and the Pátio do Colégio where the city was founded. Vendors line the streets with local crafts, ideal for picking a unique souvenir. Watch the contrast between colonial architecture and modern skyscrapers as the sun casts warm light on stone and glass.
Head to the Municipal Market of São Paulo to sample mortadella sandwiches, pastel and fresh tropical fruits. Follow the aromas to traditional stalls and chat with vendors about regional specialties. Indulge in a sweet slice of coxinha as you explore the mosaic-tiled interior.
Attend a performance at the Theatro Municipal, marveling at its ornate Belle Époque interior. Dine in a nearby bistro offering Italian and Brazilian fusion dishes inspired by the city’s immigrant heritage. Cap the night with a reflective stroll along Rua XV de Novembro under glowing street lamps.
Prices
| Item | Price |
|---|---|
| 🍔Meal at inexpensive restaurant | $6-12 |
| 🍽️Three-course meal for two at mid-range restaurant | $40-80 |
| ☕Coffee (cafezinho) or bakery snack | $1.50-3 |
| 🚌Public transport single fare (bus/metro) | $0.80-1.50 |
| 🚕Taxi short ride (3–5 km) | $4-10 |
Strengths and Weaknesses
- World-class and diverse dining scene with strong immigrant influences
- Vibrant cultural institutions, museums and dynamic street art
- Extensive nightlife and live-music options
- Good access to nature and beach day trips within a few hours
- Heavy traffic and long commute times in many parts of the city
- Large size and sprawl can be overwhelming for short visits
- Pickpocketing and petty crime in crowded areas require vigilance
- Air quality and noise can be issues in central districts
- "Olá / Oi" - Hello / Hi
- "Por favor" - Please
- "Obrigado (m) / Obrigada (f)" - Thank you
- "Quanto custa?" - How much does it cost?
- "A conta, por favor" - The check, please
- "Onde fica...?" - Where is...?
- "Você fala inglês?" - Do you speak English?
- "Eu sou alérgico(a) a ..." - I am allergic to ...
Places to Visit in São Paulo
Visit one of these nice places.
Iconic urban avenue with skyscrapers, cultural centers (MASP) and wide sidewalks; great for daytime architecture shots and Sunday street life when it's closed to cars.
Famous open-air gallery of vibrant graffiti and street art — ideal for colorful, dynamic photography and capturing São Paulo's creative side.
Expansive park with modernist architecture, lakes and tree-lined paths — excellent for nature, sunrise/sunset and people-watching photos.
Bustling indoor market full of color, food stalls and portraits-ready scenes; the mortadella sandwich counters are especially photogenic.
Classic shots of São Paulo’s historic core: grand cathedral façades and the sweeping curves of the Copan residential building by Niemeyer.
Panoramic cityscapes at golden hour and night, capturing the vastness and grid of São Paulo’s skyline.
Food in São Paulo
São Paulo Famous Food
Signature dishes, delicacies and famous food
Brazil's national stew of black beans with pork, traditionally served on Saturdays with rice, farofa and orange slices; try it at traditional restaurants or specialized feijoada houses.
Must-Try!
Fried dough filled with shredded chicken — a ubiquitous snack found in bakeries (padarias) and snack bars across the city.
Crispy deep-fried pastry with savory fillings sold at street markets and barbecued-food fairs; often paired with fresh sugarcane juice at food markets.
Classic Brazilian sandwiches and buttered grilled bread available at cafes and breakfast spots throughout the city.
Food Markets
Explore local food markets
Historic covered market famous for the mortadella sandwich, fresh fruit, pastel stalls and colorful produce — essential for photography and tasting local flavors.
Dense shopping streets with food stalls and snacks — lively atmosphere and good for quick local bites and street-level culture.
Neighborhood markets held on set days selling fresh produce, juices, regional snacks and small food stalls — a great way to try local flavors affordably.
Weather
How to Behave
Tips on cultural norms and respectful behavior
Handshakes are standard in formal settings; friends and acquaintances may exchange one cheek kiss or a hug. Use formal address (senhor/senhora) in formal situations until invited to be informal.
Paulistanos are generally warm and expressive; people may stand closer than in northern cultures and conversations can be animated — be open but respectful of boundaries.
Social events often have flexible start times, but business meetings generally value punctuality — confirm expectations ahead of time.
Queuing is common and expected in public services and shops — try to follow local cues and avoid cutting in line.
Safety
Tipping in São Paulo
Ensure a smooth experience
Restaurants commonly add a 10% service charge (serviço) to the bill — you can add extra for exceptional service but it’s not expected. For taxis and small services, rounding up or leaving small change is normal.
Credit and debit cards are widely accepted in restaurants and shops; contactless payments and apps (including Pix for instant bank transfers) are ubiquitous. Carry a small amount of cash for street vendors, markets and smaller establishments.
Best Time to Visit
And what to expect in different seasons...
Hot, humid and the rainiest time of year; expect heavy afternoon thunderstorms that can be intense but usually short-lived — bring sun protection and a lightweight rain jacket.
Transition to milder temperatures with fewer storms; comfortable weather for walking and outdoor activities, but still variable so pack layers.
Mild, drier and cooler, especially at night — temperatures can dip unexpectedly, so bring a light jacket; low humidity makes it comfortable for city exploration.
Warming up with blooming green spaces and occasional rain; good season for outdoor excursions and cultural events, though late-spring storms are possible.
São Paulo at Night
Hiking in São Paulo
Immerse in an unforgettable hike.
Large forest reserve north of the city with marked trails, waterfalls and the historical Núcleo Pedra Grande viewpoint for panoramic city views.
The highest point in the São Paulo municipality, offering relatively short trails and expansive vistas over the urban sprawl.
Popular day-trip hike (roughly 1–1.5 hours drive) with a rewarding ridge-top climb and gliding/rock-climbing opportunities; panoramic views over the countryside.
Historic railway village in the Serra do Mar with misty forest hikes, waterfalls and trails that are popular for weekend nature escapes about 1–1.5 hours from São Paulo.
Coastal mountain range with multi-day hikes, rich Atlantic Forest biodiversity and options for guided treks a couple of hours from the city.
Airports
How to reach São Paulo by plane.
Main international airport (about 25–35 km from central São Paulo). Connected to the city by shuttle buses, taxis, ride-hailing and a dedicated airport rail link options; allow extra time for traffic.
Domestic airport located within the city (near Jardins/Paulista) primarily serving southern and domestic routes — very convenient for short domestic hops and close to central neighborhoods.
Located near Campinas (roughly 90–110 km from São Paulo), used by some international and cargo flights; accessible by bus or car and sometimes convenient for certain international connections.
Walkability
Demographics
Explore demographics in this area.
Large communities of Italian and Portuguese descendants that have shaped cuisine, neighborhoods and cultural life.
Deep cultural influence visible in music, religion, food and festivals across the city.
São Paulo has the largest Japanese diaspora outside Japan, centered in Liberdade with strong culinary and cultural presence.
Significant Lebanese and Syrian immigrant population influential in commerce and gastronomy, particularly in neighborhoods like Bixiga.
Active and visible LGBTQ+ scene with inclusive neighborhoods, venues and some of the region’s largest Pride events.
Popular Sports
Explore popular sports in region.
By far the dominant sport — São Paulo hosts several major clubs (Corinthians, Palmeiras, São Paulo FC) with passionate local followings and large stadiums; attending a match is a major cultural experience.
Popular both recreationally and competitively, with good local leagues and community courts across the city.
Street skate culture is strong, with many plazas and skateparks; São Paulo also hosts national and international skate events.
Traffic
Accomodations
Find the best place to stay when visiting São Paulo.
Dietary Restrictions
Tips for restricted diets.
São Paulo has a strong vegetarian and vegan scene with dedicated restaurants and many menu options; look for vegetarian tags on menus and use apps to locate plant-based eateries.
Increasingly easy to accommodate — many eateries offer vegan versions of traditional dishes; inform servers and ask about hidden animal products like fish sauce or cheese.
Available in many modern restaurants and bakeries, but cross-contamination can occur; speak Portuguese if possible or use clear labels and apps to confirm.
Always communicate allergies clearly in Portuguese (see key phrases). High-end restaurants are used to accommodating restrictions but street food is riskier.