Things To Do
in Nova Serrana
Nova Serrana is a growing industrial city in Minas Gerais, Brazil, renowned for its footwear manufacturing and export activity. It blends a modern urban core with accessible rural surroundings, reflecting a workforce-focused economy and a tight-knit community. The city sits within a scenic landscape of rolling hills and green countryside, offering easy day trips to nearby towns and natural areas.
Visitors will find affordable dining, friendly locals, and a laid-back pace that suits short getaways or longer stays.
Day Trips
Spend a day exploring around
Start your day by wandering through the charming streets of Nova Serrana's historic center, where colonial architecture tells stories of the past. Visit the Igreja Matriz de Nossa Senhora do Rosário, a stunning church that boasts intricate designs and beautiful stained glass. Capture the essence of the town by taking photographs of its vibrant street art and bustling local markets.
Enjoy a leisurely lunch at a local eatery, savoring traditional Brazilian dishes such as feijão tropeiro and picanha. Afterward, immerse yourself in the local culture by visiting the Museu de História e Arte, where you can learn about the region's rich history and artistic heritage. Spend some time shopping for handmade crafts and pottery that make perfect souvenirs.
As the sun sets, find a cozy café to relax and enjoy a cup of Brazilian coffee while people-watching. Consider attending a local music event or cultural performance to experience the lively spirit of Nova Serrana. Conclude your day with a stroll through the illuminated streets, soaking in the local atmosphere.
Kick off your day with a guided nature walk at the nearby Parque Estadual da Serra do Rola-Moça, where you can observe diverse flora and fauna. The fresh morning air and scenic views of the mountains will refresh your spirit as you hike along well-marked trails. Don’t forget to bring your camera to capture the breathtaking landscapes.
After your hike, have a picnic lunch surrounded by nature, enjoying local snacks while listening to the sounds of the forest. Spend the afternoon birdwatching or exploring the park's various trails, keeping an eye out for local wildlife such as capybaras and diverse bird species. Take a moment to relax by the park's serene ponds, taking in the tranquility of your surroundings.
As night falls, return to Nova Serrana and treat yourself to a hearty dinner at a traditional restaurant, where you can taste regional specialties. Reflect on your day’s adventures with fellow travelers or locals, sharing stories and experiences. End the evening with a peaceful walk under the stars, enjoying the cool evening breeze.
Prices
| Item | Price |
|---|---|
| 🍔Meal at inexpensive restaurant | $8-12 |
| 🥗Lunch at a mid-range restaurant | $12-25 |
| 🚕Taxi ride (1 km) | $1.5-2.5 |
| ☕Coffee (cafe) | $1-3 |
| 🏨Budget hotel nightly | $25-60 |
Strengths and Weaknesses
- Strong footwear manufacturing culture with affordable shopping
- Friendly locals and easy access to rural Minas Gerais scenery
- Smaller nightlife compared to bigger cities
- Limited international cuisine options within the city center
- "Olá" - Hello
- "Por favor" - Please
- "Obrigado/Obrigada" - Thank you
- "Quanto custa?" - How much does it cost?
- "Onde fica o/a...?" - Where is the...?
- "Você fala inglês?" - Do you speak English?
- "Eu não falo Português muito bem" - I don’t speak Portuguese very well
- "Pode me ajudar?" - Can you help me?
Places to Visit in Nova Serrana
Visit one of these nice places.
Civic heart of the city with a historic church, colorful façades, and lively street scenes—great for daytime portraits and architectural shots.
A lookout point offering elevated views over the town and surrounding hills, ideal for golden hour photography.
Ecological parks and green spaces with trails, trees, and ponds that provide serene nature photography opportunities.
Industrial façades and storefronts associated with the city’s footwear legacy; capture geometric patterns, signage, and workshop vibes.
Food in Nova Serrana
Nova Serrana Famous Food
Signature dishes, delicacies and famous food
Cheese bread made with tapioca flour, typically enjoyed at breakfast or as a snack; widely available at local bakeries and cafés.
Must-Try!
A hearty mix of beans, cassava flour, pork, and greens; commonly served with arroz and meat at traditional eateries.
A comforting dish of pureed beans with maize flour (tutu) often served with pork or beef and side dishes.
A staple Minas plate pairing rice, beans, and Minas Gerais cheese; found in many family-owned restaurants.
Fresh Minas cheese often enjoyed with fruit, pão, or as part of a light snack in markets and cafés.
Food Markets
Explore local food markets
A local market where you can find fresh produce, regional cheeses, breads, and street-style bites; great for sampling day-to-day flavors.
Open-air market with vendors selling fruit, vegetables, snacks, and ready-to-eat items; a good place to observe daily life and try small bites.
Casual options around the city center offering quick meals, snacks, and drinks with a relaxed, social atmosphere.
Weather
How to Behave
Tips on cultural norms and respectful behavior
A firm handshake is typical in formal situations; among friends, a kiss on the cheek may occur. Address elders as Senhor/Senhora or Dona/Seu with polite language.
Dress modestly and remove hats in churches; speak softly and follow local customs during ceremonies.
Be polite and patient in conversations; Brazilians may prioritize warm, friendly interaction over strict schedules in social settings.
Safety
Tipping in Nova Serrana
Ensure a smooth experience
Service is commonly included in larger restaurants, but leaving a small tip (5-10%) for good service is appreciated in casual venues.
Cash (Brazilian Real) and cards are widely accepted; Pix is increasingly common for quick payments and transfers.
Best Time to Visit
And what to expect in different seasons...
Hot and humid with frequent afternoon or evening showers; carry water, wear sunscreen, and plan outdoor activities for early mornings or late afternoons.
Milder days and cooler evenings; comfortable for outdoor exploration and photography without intense heat.
Cooler nights with occasional crisp mornings; daytime warmth is still common, so light layers are useful.
Pleasant temperatures and blooming vegetation make it a great time for walking tours and market visits.
Nova Serrana at Night
Hiking in Nova Serrana
Immerse in an unforgettable hike.
A scenic hillside trail nearby offering views over the town and surrounding countryside; suitable for a half-day hike.
A green ridge route with gentle elevation and forested sections, ideal for nature photography and birdwatching.
Airports
How to reach Nova Serrana by plane.
Located near Confins, Belo Horizonte; a common international gateway for the region, about a 1.5–2.5 hour drive depending on traffic.
Domestic airport serving the Belo Horizonte area; useful for shorter regional connections and private flights.
Walkability
Demographics
Explore demographics in this area.
Predominantly employed in the footwear industry and local commerce; many are first- or second-generation residents.
Many residents live in family households, contributing to a welcoming, community-focused atmosphere.
A number of technical and trade-focused programs attract students to the area, supporting a youthful, practical culture.
Popular Sports
Explore popular sports in region.
The most popular sport in the region, with local teams and community leagues feeding the city’s sports culture.
Volleyball is widely played in schools and clubs; local courts and gyms host community matches.
Track and field events are common in schools and municipal facilities; good for casual running and organized events.
Traffic
Accomodations
Find the best place to stay when visiting Nova Serrana.
Dietary Restrictions
Tips for restricted diets.
Most Minas Gerais dishes center on dairy and vegetables; look for arroz, feijão, pão, and queijo Minas; request veggie options in meat-focused spots and ask for cheese or egg substitutions if needed.