Things To Do
in Ubajara

Ubajara is a small town perched on the Serra da Ibiapaba plateau in Ceará, Brazil, offering lush forests and cool mountain air. It serves as a gateway to the Ubajara National Park, famed for its dramatic cave illuminated for guided tours and accessible via a scenic cable car. The surrounding landscape blends emerald forests, waterfalls, and panoramic viewpoints that reward hikers and photographers alike.

With a relaxed, rural rhythm and friendly local hospitality, Ubajara provides an authentic glimpse of Ceará’s natural beauty.

Day Trips

Spend a day exploring around

day 1
Exploring Ubajara National Park
morning
:

Start your day with a refreshing hike through Ubajara National Park, where you can immerse yourself in the lush greenery and diverse wildlife. The morning sun filters through the trees, creating a magical atmosphere as you make your way to the breathtaking Ubajara waterfall. Be sure to capture stunning photographs of the unique rock formations and vibrant flora along the trail.

afternoon
:

After enjoying a picnic lunch surrounded by nature, continue your adventure by taking the park's cable car to the top of the cliffs. From here, you can marvel at the panoramic views of the surrounding countryside and the nearby town. Spend some time exploring the various lookout points and trails that offer a glimpse into the park's rich biodiversity.

evening
:

As the sun begins to set, return to your accommodation and unwind with a delicious dinner at a local restaurant. Savor traditional Brazilian dishes, perhaps trying a regional favorite like carne de sol or a hearty feijoada. End your day by enjoying a leisurely stroll through the town, soaking in the local culture and vibrant atmosphere.

day 2
Cultural Immersion in Ubajara
morning
:

Begin your day at the local artisan market, where you can browse handmade crafts and souvenirs that reflect the rich culture of Ubajara. Engage with friendly artisans who are eager to share their stories and the inspiration behind their work. Don’t forget to sample some local delicacies such as queijo coalho and tapioca, which are often sold at the market.

afternoon
:

Visit the Ubajara Municipal Museum to learn about the history and traditions of the region through its fascinating exhibits. The museum showcases artifacts and artwork that tell the story of the local people, their customs, and their connection to the land. Afterward, take a leisurely walk through the charming streets, taking in the colorful colonial architecture.

evening
:

For dinner, choose a cozy local restaurant known for its warm atmosphere and delicious regional cuisine. Enjoy a meal of freshly caught fish or a vegetarian dish made from local ingredients. Conclude your evening by attending a cultural performance if available, showcasing traditional music and dance of the Northeastern region.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$8-12
🥗Meal for two at mid-range restaurant$25-40
🚗Taxi ride (short distance)$2-6
🏨Hostel or budget hotel per night$15-30
Coffee or soft drink$1-3

Strengths and Weaknesses

  • Stunning natural scenery and access to Ubajara National Park
  • Cooler climate in the highland region compared to coastal Ceará
  • Authentic small-town atmosphere with friendly locals
  • Strong opportunities for hiking, photography, and outdoor adventures
  • Limited nightlife and fewer high-end dining options
  • Public transport is sparse; a car or guided tours are helpful
  • Seasonal rainfall can affect outdoor plans and hiking conditions
  • Smaller healthcare facilities; may require travel to larger towns for some services
  • "Olá" - Hello
  • "Bom dia" - Good morning
  • "Por favor" - Please
  • "Obrigado/Obrigada" - Thank you
  • "Quanto custa?" - How much does it cost?
  • "Onde fica ...?" - Where is ...?
  • "Você fala inglês?" - Do you speak English?
  • "Eu não falo Português muito bem" - I don't speak Portuguese very well
  • "Pode me ajudar?" - Can you help me?
  • "Água" - Water

Places to Visit in Ubajara

Visit one of these nice places.

Caverna do Ubajara

The cave entrance area is accessible by cable car and framed by lush forest, offering dramatic light and shadow for interior and exterior shots.

Mirantes on Serra da Ibiapaba

Panoramic viewpoints along the plateau provide sweeping vistas of valleys, forests, and distant towns—great for sunrise/sunset photography.

Waterfalls and forest trails

Forest trails and natural pools around Ubajara offer opportunities for long-exposure shots of cascades and verdant canopies.

Culinary Guide

Food in Ubajara

Ubajara’s cuisine reflects Ceará’s sertanejo traditions: hearty, comforting dishes built on manioc, beans, meat, and fresh tropical produce. Expect robust flavors, generous portions, and ingredients sourced from local farms and markets.

Ubajara Famous Food

Signature dishes, delicacies and famous food

Baião de Dois com Carne de Sol

Rice and beans cooked together with carne de sol, often served with mandioca and a fresh salsa.

Must-Try!

Carne de Sol com Purê de Mandioca

Sun-dried beef paired with creamy manioc purée for a comforting, protein-rich plate.

Mungunzá (Canjica)

Creamy corn pudding that can be served sweet or savory, scented with coconut milk and cinnamon.

Peixada Cearense

A regional fish stew featuring tomatoes, peppers, and herbs, reflecting coastal influence that travels inland.

Queijo Coalho Assado

Skewered, grilled queijo coalho—simple, smoky, and perfect as a snack or starter.

Food Markets

Explore local food markets

Mercado Municipal de Ubajara

Local market offering fresh fruits, mandioca, queijo, and snacks; great for sampling regional produce and juices.

Feira de Rua

Street stalls around the central area selling queijo coalho, grilled skewers, and quick bites; ideal for a casual meal on the go.

Climate Guide

Weather

Ubajara enjoys a tropical highland climate due to its elevation, with cooler nights compared to coastal Ceará. Daytime temperatures typically range from the mid-20s°C, dipping in the evenings. Rainfall occurs primarily during the wet season, contributing to lush vegetation year-round.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Begin with a friendly greeting (Oi/Olá) and a handshake; addressing people with respectful forms (senhor/senhora) is common.

Respectful behavior

Dress modestly when visiting religious sites; avoid loud behavior in sacred spaces; ask before taking photographs of people.

Tones and conversations

Polite, patient communication is valued; a calm demeanor goes a long way in social interactions.

Public spaces

Dispose of trash properly; keep noise reasonable at night in residential areas.

Safety Guide

Safety

General safety is good in Ubajara, but travelers should take standard precautions: keep valuables secure in crowded areas, use reputable guides for cave tours, and stay informed about weather-driven road closures. Carry water, sun protection, and insect repellent. At night, travel in groups and use well-lit, populated routes.

Tipping in Ubajara

Ensure a smooth experience

Tipping Etiquette

Tipping is appreciated but not mandatory; 5-10% at restaurants if service is not included; small tips to guides and drivers are common.

Payment Methods

Cash (BRL) is widely accepted; credit/debit cards are common in towns; Pix (QR code) is popular for quick transfers; some small vendors may be cash-only.

Best Time to Visit

And what to expect in different seasons...

Summer

Relatively hot days with high humidity; expect brief afternoon showers. Start outdoor activities early to avoid peak heat and carry water, sunscreen, and a light rain jacket.

Autumn

Milder temperatures with intermittent rain; trails can be slick after rain. Layers are useful, and misty mornings create atmospheric photographs.

Winter

Cooler nights and pleasant daytime temperatures; perfect for outdoor exploration and photography with clear skies. Pack a light jacket for evenings.

Spring

Warm days with increasing humidity and occasional showers; vegetation blooms, making trails vibrant and photogenic.

Nightlife Guide

Ubajara at Night

Ubajara offers a quiet, low-key nightlife with small bars and cafés. On weekends, you may find occasional live music or community events, but it is not a major nightlife hub. Most evenings are relaxed, family-friendly, and centered around local cuisine and socializing in the town square or cafés.

Hiking in Ubajara

Immerse in an unforgettable hike.

Ubajara National Park Trails

Forest trails with varying difficulty; the park offers guided hikes to viewpoints, waterfalls, and the cave area.

Serra da Ibiapaba Lookout Trails

Scenic hikes along the plateau with panoramas over valleys and villages; suitable for day trips and photography.

Airports

How to reach Ubajara by plane.

FOR - Fortaleza International Airport (Pinto Martins Intl.)

Major gateway for the region; domestic and international flights; typically the easiest option for reaching Ubajara via road trip.

JDO - Juazeiro do Norte Regional Airport

Another regional option in Ceará; can be used for domestic travel with connections to larger hubs, requiring a longer drive to Ubajara.

Getting Around

Walkability

Ubajara town center is walkable, with markets, cafés, and services within easy reach. To access the Ubajara National Park and viewpoints, a short drive or local transport is usually required. Within the park, some trails are well-marked, but modest fitness is recommended for longer hikes.

Demographics

Explore demographics in this area.

Residents

A mix of rural Cearenses with families living in and around Ubajara; communities are generally close-knit and hospitality-focused.

Popular Sports

Explore popular sports in region.

Soccer (Futebol)

The most popular sport across Ceará and rural Brazil; local teams and informal matches are common in town squares and fields.

Volleyball and Futsal

Indoor and outdoor courts are frequently used in communities and schools.

Transportation

Traffic

Roads to Ubajara can include winding mountain routes; expect slower speeds on rural and scenic roads. Public buses connect to nearby towns, but private transport or guided tours are more convenient for visiting parks and trails.

Accomodations

Find the best place to stay when visiting Ubajara.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Most places offer beans, rice, manioc, and vegetables; request dishes without carne ou caldo de carne (meat or meat broth) and ask for vegetables on the side.

Vegan

Rely on legumes, rice, manioc, fruits, and vegetables; confirm that broths or cheese are not used in preparation.

Gluten-free

Many dishes rely on rice, beans, and manioc; check for gluten-containing condiments or cross-contamination in shared kitchens.

Health & Medical

Healthcare

Basic healthcare is available in Ubajara via local health posts, with more advanced services in nearby towns such as Tianguá or Sobral. The public health system (SUS) provides essential care, while private clinics may be limited. For emergencies, plan to use regional hospitals in larger cities and consider travel insurance that covers medical evacuation if needed.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide