Things To Do
in Imbituba

Imbituba is a coastal town in southern Santa Catarina known for its long beaches, fishing heritage, and strong surf culture. It sits along the Atlantic coast between Laguna and Garopaba, offering scenic dunes, lagoons, and a laid-back, welcoming vibe. The town blends traditional fishing life with growing tourism, delivering fresh seafood, sunset views, and easy access to the region’s natural beauty.

Visitors come here for world-class surfing, scenic coastal walks, and the chance to experience authentic southern Brazilian hospitality.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day by visiting the charming historic center of Imbituba, where you can stroll through the cobblestone streets lined with colonial-style buildings. Grab a delicious breakfast at a local café, savoring fresh pão de queijo and a strong Brazilian coffee. As you explore, take time to appreciate the local art and culture displayed in various galleries and shops.

afternoon
:

In the afternoon, visit the Igreja Matriz de Imbituba, an impressive church that showcases beautiful architecture and offers a glimpse into the town's history. Afterward, enjoy a leisurely lunch at a waterfront restaurant, where you can indulge in fresh seafood dishes while admiring views of the harbor. Spend some time at the local artisan market, where you can find handmade crafts and souvenirs.

evening
:

As evening descends, take a relaxing walk along the beach promenade, enjoying the sunset over the ocean. Stop for dinner at a beachfront restaurant, treating yourself to a traditional Brazilian barbecue accompanied by local caipirinhas. End your day with a stroll along the shore, listening to the soothing sounds of the waves.

day 2
Beach and Water Sports
morning
:

Kick off your day with a hearty breakfast at your accommodation, then head to Praia do Rosa, one of the most stunning beaches in Brazil. Spend the morning soaking up the sun or trying your hand at surfing, as the waves here are perfect for both beginners and experienced surfers. If surfing isn't your thing, consider renting a stand-up paddleboard or kayak to explore the coastline.

afternoon
:

After a morning of fun in the sun, enjoy a picnic lunch on the beach, taking in the beautiful surroundings. In the afternoon, join a guided snorkeling tour to discover the vibrant marine life just off the coast, or take a leisurely walk along the sandy shores. As the sun starts to dip, you may also spot some dolphins playing in the surf.

evening
:

For dinner, head to a local beachside restaurant known for its fresh seafood and lively atmosphere. Enjoy the local cuisine while listening to live music, as many places feature traditional Brazilian sounds. After dinner, take a moonlit stroll along the beach, relishing the warm tropical breeze.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$12-15
🥗Lunch for two at a casual cafe$25-40
🛏️Mid-range hotel per night$60-110
Coffee and pastry$2-4
🚲Bike rental per day$8-15

Strengths and Weaknesses

  • Beautiful coastline and beaches
  • Strong surf culture and seafood
  • Relaxed vibe and more affordable than some other coastal regions
  • Seasonal crowds in peak months
  • Some areas require a car to reach distant beaches
  • Off-season services can be limited
  • "Olá, tudo bem?" - Hi, how are you?
  • "Quanto custa?" - How much does it cost?
  • "Onde fica...?" - Where is...?
  • "Pode me ajudar?" - Can you help me?

Places to Visit in Imbituba

Visit one of these nice places.

Praia do Rosa at sunset

Long sandy beach with dunes and colorful boats; iconic golden hour lighting.

Ibiraquera Lagoon

Mirror-like waters at dawn or dusk, with reed beds and birds for striking reflections.

Porto de Imbituba (harbor)

Working harbor with fishing boats, nets, and atmospheric textures for documentary shots.

Praia da Vila

Coastal cliffs, rocky outcrops, and a relaxed seaside town ambiance suitable for wide coastal shots.

Culinary Guide

Food in Imbituba

Imbituba’s cuisine centers on fresh seafood, simple regional dishes, and hearty Brazilian meals. Expect grilled fish, moquecas de peixe, and seaside snacks, often enjoyed with a cold drink and a sunset view.

Imbituba Famous Food

Signature dishes, delicacies and famous food

Arroz de Marisco

Seafood rice cooked with a variety of shellfish and herbs, a staple at coastal taverns.

Must-Try!

Peixe Assado

Grilled fish seasoned with herbs, typically served with rice, salad, and farofa.

Moqueca de Peixe

Coastal fish stew with coconut milk, dendê oil, peppers, and cilantro; flavorful and comforting.

Food Markets

Explore local food markets

Mercado Municipal de Imbituba

Traditional market offering fresh seafood, fruits, and regional snacks; great for picking up ingredients or tasting bites.

Climate Guide

Weather

Imbituba has a humid subtropical climate with warm summers and mild winters. Summer temperatures commonly range from 25-32°C (77-90°F) with sea breezes; winter highs are around 18-23°C (64-73°F) with cooler nights. Rain can occur throughout the year, with wetter periods in spring and autumn. Humidity remains a consideration, particularly in the warmer months.

How to Behave

Tips on cultural norms and respectful behavior

Greeting

A friendly 'Oi' or 'Bom dia' goes a long way; handshakes or cheek kisses among friends are common.

Photography manners

Ask for permission before photographing people or private spaces; be respectful in religious or family settings.

Dining etiquette

Seafood-focused meals are communal; sharing dishes and saying thanks (obrigado/obrigada) is appreciated.

Safety Guide

Safety

Practice typical travel safety: keep valuables secure on crowded beaches, swim near lifeguards, and be mindful of strong currents. Use bottled water and sunscreen; watch for insects and weather changes during hiking. In emergencies, call 190 (police) or 193 (fire).

Tipping in Imbituba

Ensure a smooth experience

Tipping Etiquette

In restaurants and bars, a small tip (5-10%) is common if service is good; some establishments include a service charge.

Payment Methods

Cash BRL and cards are widely accepted; contactless payments are common in larger venues; ATMs are readily available.

Best Time to Visit

And what to expect in different seasons...

Summer

High heat, humidity, and crowds on popular beaches; bring sun protection, stay hydrated, and seek shaded breaks.

Winter

Mildly cooler days with occasional rain; great for hiking and photography without peak crowds.

Spring & Autumn

Pleasant temperatures and comfortable conditions for outdoor activities and exploring without intense heat.

Nightlife Guide

Imbituba at Night

Imbituba’s nightlife centers on beach bars and casual pubs, especially around Praia do Rosa and the harbor area. Expect live music, reggae and rock, and relaxed vibes with seafood specials. During peak season, beachfront bonfires and sunset gatherings are common, with some venues staying open late in tourist hubs. Overall, it’s low-key but lively, ideal for easy evenings after a day outdoors.

Hiking in Imbituba

Immerse in an unforgettable hike.

Costa da Baleia Trail

Coastal trail with sea views and cliff overlooks, suitable for an afternoon hike.

Pico do Morro da Lagoa

Hike to a viewpoint offering panoramic views over Ibiraquera and the coast.

Trail to Praia do Rosa viewpoint

Scenic route connecting Imbituba to Rosa with dunes and forest sections.

Airports

How to reach Imbituba by plane.

Hercílio Luz International Airport (FLN)

Florianópolis, approximately 90-120 km north; major gateway with domestic and international flights.

Navegantes International Airport (NVT)

Navegantes, approximately 70-100 km north; convenient for domestic flights and regional connections.

Getting Around

Walkability

Imbituba is reasonably walkable in the town center and along the coastline, but many beaches and viewpoints require short drives or bike rides. Some hills and dune areas can be challenging on foot; using a car or bicycle rental helps access Rosa, Ibiraquera, and other beaches more easily.

Demographics

Explore demographics in this area.

Residents

Fishing families, long-time locals, and retirees forming the traditional community core.

Tourists

Seasonal influx of surfers, nature lovers, and domestic and international visitors.

Popular Sports

Explore popular sports in region.

Surfing

The region hosts a strong surfing culture, with Praia do Rosa and nearby beaches drawing riders of all levels.

Beach Volleyball

Common on many beaches during summer with casual games and local leagues.

Transportation

Traffic

High-season traffic on BR-101 and local routes can cause delays; public buses connect Imbituba to neighboring towns but schedules vary. Car rentals are common for visitors; rideshares may be limited in some areas. Parking near beaches can fill up on weekends.

Accomodations

Find the best place to stay when visiting Imbituba.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many menus include vegetarian options. Look for salads, grilled vegetables, and rice-and-beans dishes; in Portuguese, ask for 'sem carne' or 'sem peixe' if needed.

Health & Medical

Healthcare

Healthcare includes basic public clinics in Imbituba and private clinics; for advanced care, residents often travel to Florianópolis or Laguna. Travel insurance is recommended for visitors, and bring any necessary medications with you.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide