Things To Do
in Jaú

Jaú is a charming inland city in São Paulo state, known for its friendly atmosphere and gateway feel to the surrounding countryside. The town blends historic architecture with a relaxed, small-town vibe and serves as a convenient base for exploring the region’s rivers and nature reserves. In Jaú, you’ll find a strong sense of local culture, markets, and traditional Brazilian cuisine.

Expect warm hospitality and easy access to outdoor adventures just beyond the city center.

Day Trips

Spend a day exploring around

day 1
Arrival in Jaú
morning
:

Arrive at Jaú Airport and settle into your accommodation. Take a leisurely walk around the lush park areas to acclimate yourself to the local ambiance. Make sure to grab a traditional Brazilian breakfast at a nearby café.

afternoon
:

Visit the Jaú Shopping center to explore local shops and pick up some souvenirs. Enjoy lunch at a popular local restaurant, sampling regional dishes that reflect the culture of the area. Take some time to wander the streets and enjoy the vibrant local architecture.

evening
:

Experience the local nightlife by dining at a restaurant that features live music. Savor a delicious dinner while enjoying the sounds of Brazilian samba or bossa nova. Afterward, take a stroll along the riverfront to enjoy the peaceful evening atmosphere.

day 2
Exploration of Historical Sites
morning
:

Start your day with a visit to the Municipal Museum of Jaú to learn about the city's rich history. The captivating exhibits give insight into the local culture and heritage. Following the museum, take a stroll around the historic downtown area.

afternoon
:

Stop for lunch at a traditional diner that serves authentic regional food. Afterward, visit the beautiful Church of São Benedito, known for its stunning architecture and historical significance. Spend the rest of the afternoon taking pictures and appreciating the serene atmosphere.

evening
:

Dine at a restaurant that highlights Jaú's famous cuisine, particularly its known pastries. Enjoy the cozy ambiance while interacting with locals who share stories about the city. Wind down the evening with a nightcap at a local bar, immersing yourself in the friendly vibe.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$8-12
🚆Local transportation ticket$1-3
Coffee/tea$1-3
🍽️Three-course restaurant meal$15-25
🛍️Markets groceries$5-15

Strengths and Weaknesses

  • Relaxed pace and friendly locals
  • Good base for exploring the interior of São Paulo
  • Affordable and easy to navigate
  • Access to rivers and nature within short drives
  • Limited large-scale nightlife
  • Smaller selection of international cuisine
  • Distance from São Paulo city center may require road travel
  • "Olá, tudo bem?" - Hello, how are you?
  • "Quanto custa?" - How much does it cost?
  • "Onde fica o banheiro?" - Where is the bathroom?
  • "Eu gostaria de..." - I would like to...

Places to Visit in Jaú

Visit one of these nice places.

Riverside promenade along the Jaú River

Golden-hour reflections and silhouettes of local life with the river as a dynamic backdrop.

Historic city center streets

Colorful façades, balconies, and a mix of old and new architecture ideal for street photography.

Parque Ecológico / Ecological Park

Lush greenery, boardwalks, and birdlife providing lush nature photography opportunities just outside the urban core.

Culinary Guide

Food in Jaú

Jaú’s cuisine reflects the broader interior São Paulo cooking: hearty, comforting dishes, fresh produce, and an emphasis on beans, rice, greens, and meats. You’ll find family-owned eateries alongside traditional Brazilian taverns where you can sample regional flavors.

Jaú Famous Food

Signature dishes, delicacies and famous food

Feijoada Paulista

A regional take on feijoada served with rice, farofa, collard greens, and orange slices; widely available in local restaurants.

Must-Try!

Virado à Paulista

A classic mix of rice, beans, pork, greens, and fried eggs—comfort food staples in the interior.

Pirão com peixe

A rustic fish stew thickened with cornmeal, commonly enjoyed with farofa and hot pepper sauce.

Food Markets

Explore local food markets

Mercado Municipal de Jaú

A local market where you can sample fresh produce, regional cheeses, street snacks, and homemade goods.

Street Food Corn on the Cob

Grilled corn brushed with butter and sprinkled with cheese or herbs—popular quick bites.

Climate Guide

Weather

Jaú experiences a tropical interior climate with a defined wet season in the warmer months and a milder, drier season in winter. Summers are hot and humid, while winters are comfortable with cooler evenings. Rainfall is more frequent from late spring through early autumn.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Handshakes are common; address people formally as Senhor/Senhora in business or first encounters, then switch to first names if invited.

Dining etiquette

Keep hands visible while eating, use utensils appropriately, and avoid rushing meals in social settings.

Safety Guide

Safety

Petty theft can occur in crowded markets and tourist areas; keep valuables secure, use taxis or rideshares at night, and stay in well-lit areas. Carry photocopies of important documents and stay aware of your surroundings.

Tipping in Jaú

Ensure a smooth experience

Tipping Etiquette

In Brazil, a 5-10% service charge is common in restaurants if not included; otherwise rounding up or leaving a small tip is appreciated.

Payment Methods

Cash and cards are widely accepted; many places also support debit, credit, and increasingly mobile payments.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and humid with frequent afternoon showers; carry water, wear sun protection, and plan outdoor activities for early mornings or late afternoons.

Autumn

Warm days with cooler evenings; pleasant for walking tours and outdoor photography.

Winter

Milder temperatures and a drier period; comfortable for longer walks and exploring outdoor markets.

Spring

Moderate temperatures and blossoming greenery; good for scenic hikes and street photography.

Nightlife Guide

Jaú at Night

Jaú’s nightlife centers on cozy botecos, bars with casual live music, and cafés that stay open late. Expect friendly crowds, local beers, and a relaxed vibe rather than a high-energy club scene. Evening gatherings often include conversations, music, and sidewalk seating in the city center.

Hiking in Jaú

Immerse in an unforgettable hike.

Forest trails near Jaú

Easy to moderate trails through remnants of native vegetation within a short drive.

Airports

How to reach Jaú by plane.

Bauru–Arealva Airport (BAU)

Regional airport serving the Jaú area; connections to larger hubs.

Araraquara Airport (AQA)

Regional airport with limited domestic service and car rentals.

São Paulo-area airports (GRU / VCP)

Major international hubs about 2-4 hours away by car.

Getting Around

Walkability

Jaú’s city center is walkable for most visitors with dense sidewalks, but some areas outside the core can require short drives; markets and riverfronts are especially pleasant on foot.

Demographics

Explore demographics in this area.

Urban residents

A mix of families, students, and retirees living in Jaú.

Rural workers

People from surrounding districts who commute to Jaú for work and services.

Popular Sports

Explore popular sports in region.

Futebol (soccer)

The most popular sport in the region; local clubs, leagues, and pickup games are common.

Transportation

Traffic

Traffic is moderate to heavy during weekday mornings and late afternoons; public buses operate in town; road travel to nearby cities is common; rain can affect driving conditions.

Accomodations

Find the best place to stay when visiting Jaú.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarians can enjoy bean dishes, rice, grilled vegetables, cheeses, salads, and many spots will customize meals on request.

Health & Medical

Healthcare

Jaú has basic public healthcare facilities and clinics; for specialized care, residents often travel to larger cities such as Bauru or Marília. Private hospitals and clinics are available in town.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide